Swot Analysis of Skoda

Executive Summary The aim of this report is to illustrate the present situation of Skoda company in China car market and the world car market. By using SWOT analysis, describing Skoda had done a successful work in China. Evaluate the suitability of China as a foreign market for Skoda and it's product cars and Skoda may stay in China for more development. This will be assessed in the PESTEL analysis. Introduction Two young men, Vaclav Laurin and Vaclav Klement, started to designed and produced bicycle in Czechoslovakia in 1895. 30 years later, the small factory became Skoda which went on to produced farm ploughs, cars, airplanes and bicycles in Eastern Europe. Between 1925 and 1990, Skoda overcame hard times which included war, political change and economic depression. The management of Skoda chose Volkswagen AG (VAG) as their strong foreign partner at 1990 and the reason was VAG has strong reputation, reliability and high quality. In addition, VAG is the largest car manufacturer in Europe, which taking 12% share at the world market by providing more than five million cars a year. Volkswagen AG comprises seven different car brands and each brand has its own specific character and is independent in the market. (SWOT ANALYSIS : SKODA, 2009) Latest Performance ? Skoda–Historical sales of world market model |2002 | |Weaknesses |Threats | |Outdated infrastructure |Competitors release same level products | |Not enough series of products |Expensive non-renewable energy | |Less famous |Increasing wages of killed workers | |Poor image | | PESTLE Analysis PESTLE stands for: political, economic, social, technological, legal, environmental. ‘PESTLE analysis is a tool that can aid organization making strategies by helping them understand the external environment is which they operate now and will operate in the future,'(PESTLE Analysis,2003) China ? Political – Low price of the raw materials – Low restrictions of car industry – Various of policies support the car industry(Guo peng, 2010) ? Economic – Economics of China is growing fast while other counties is in economic recession, which helps people can offer cars in their daily lives. ? Social – China has a very stable society, which is helpful to the sales and the innovation of Skoda. ? Technological – China government has released some encouragement policies on car manufacture and car market development. This made the technology of making cars have a large of improvement and it is suitable for Skoda to do the research and innovation. ? Legal – China has a complete legal system which can protect the company well. Environmental – China government has done many things to ensure the supply of petrol. This would also help the car sales. Conclusion In Conclusion, Skoda's overall performance in China is excellent. In these four years, it has a great improvement of sales from zero to 123 thousands a year and the number is still growing. Skoda shows a high level of quality, innovation, reli ability and service. However, it still has to work on the weak areas. In China, Skoda's market share is still not large enough and the government gives a great environment for the car industry. Therefore, it would be a better choice for Skoda to stay in China. References Guo peng. (2010). PESTLE Analysis of China car industry : http://wenku. baidu. com/view/b771d4335a8102d276a22f12. html. Viewed 6/8/2010 PESTLE Analysis. Renewal Associates. 2003: http://www. renewal. eu. com/resources/Renewal_Pestle_Analysis. pdf. Viewed 5/8/2010 Skoda in China sales over 83 thousands in the first half of 2010. (2010). Homepage Skoda Auto: http://www. skoda. com. cn/skoda/pages/data/new/news_20100721145609_000000000707. jsp. Viewed 5/8/2010 SWOT ANALYSIS : SKODA. Yogin Vora on August 6, 2009: http://managementfunda. com/swot-analysis-skoda/. Viewed 6/8/2010

Rogers Chocolate

Introduction Rogers’ Chocolate is on a mission to have the company double or triple its size within 10 years. An analysis will be performed to figure out a strategic plan where Rogers’ Chocolate will be able to grow, and maintain their image of providing premium chocolates. The issue facing Rogers’ Chocolate is how they will be able to gain new customers and sustain their current customers. To give a thorough analysis, I will identify and explain the strategic issue, present the results of the analysis, and present alternative strategies. Finally, I will present my recommendation and conclude the analysis.Strategic Issue The strategic issue facing Roger’s Chocolate is how to grow the company by being able to gain new customers and still maintain their current customer base. The objective of Rogers’ Chocolate is to double or triple the size of the company within 10 years. By growing, this means that they will need more production, more employees, and more customers. Rogers’ Chocolate will need a strategy that will help position them to be able to grow the way they want it to. Analysis After reviewing Rogers’ Chocolates finances, they are good shape and have improved from 2005 to 2006.This improvement shows opportunity for the company to reach its objective of growing. According to their balance sheet, their current ratio for 2006 is 1. 366 (2,330,241/1,705,132) and 1. 245 (2,896,842/2,326,966) for 2005. These numbers show that they are able to continue to pay off their obligations. This means they are in a position where they shouldn’t go bankrupt. It also shows that Rogers’ Chocolate are just efficient enough in the sense of turning their product into cash. The company’s cash available for next year, 2007, is $74,744. This is down from what they had at the beginning of the year, $151,802.This may hurt them when trying to invest into new areas. The external environment of Rogers’ Chocol ate looks very promising. Godiva and Bernard Callebaut are the only ones that seem to threaten Rogers’ Chocolate position in the market. The other chocolate companies are of lower quality and price but still compete with Rogers’ Chocolate. Godiva’s chocolates are priced higher but lower quality. Bernard Callebaut’s chocolate are similar to Godiva’s in price, are in similar locations as Rogers’ and are also good in new introductions and seasonal products. They are also superior to Rogers’ when it comes to their packaging.The internal environment doesn’t look well for Rogers’ Chocolate. With very few employees who do multiple jobs, Rogers’ seems like they are not able to handle their demand for their product. Also their issue with out of stock product causes many problems when trying to keep up with other demands. Strengths for Rogers’ Chocolates include liquidity and their differentiation from other competit ors. Roger’s is in a good position financially. They are not in the best position but are in a good enough position to make changes and improvements. Rogers’ is also efficient.Once, again they are not at their best, but are efficient enough to be a successful competitor. They are also very strong in their image. They are able to differ from their competitors with high quality chocolate and an image that is known locally. Rogers’ weaknesses are cash flow and production. Although Roger’s Chocolate is not in a position to go bankrupt, they have limited cash to invest into improving their operations. With the low amount of cash they have, they may have to borrow in the future. Another weakness is their production efficiency. A low number of employees and bad planning causes their production to be slow and inefficient.Inventory management and out of stock problems cannot continue if Rogers’ want to be able to grow into the company they want it to become . Rogers’ Chocolates has several opportunities. One opportunity is to maintain their current image to introduce new products to compete with Bernard Callebaut. Having a new product to compete can help can new customers and new market share. Another opportunity is to provide lower quality chocolates to reach a new target market. Being able to acquire a new market may bring those new customers to their current market.The main threat to Rogers’ chocolate is the competition. Not being able to keep up with the competition or current trends can lead to lost market share. With Godiva having superior packaging, distribution, and price points, and Bernard Callebaut having superior packaging and seasonal influence, Rogers’ Chocolate could be falling behind soon if they do not join the ranks. Rogers’ must find their niche in order to be able to compete not just locally, but globally. Alternative Strategies Rogers’ Chocolates will need to gain new customers if they want to grow the company.To gain new customers, Rogers’ must take a risk a re-brand themselves with a new packaging design to create a new image. Implementing a new brand image will gather a new crowd of consumers that Rogers’ did not reach with its current image. To be able to do so, Rogers’ will need some financial help in order to invest money into the new packaging design and image that they want to create. They will also need new store displays and marketing tools to be able to push the image to customers. By creating this new image, they run the risk of losing their current customers.The new image that Rogers’ creates will grab the attention of a new market that will help gain market share that they currently do not have to aid in the growth of the company. For growth to happen, Rogers’ must be more efficient in production. The problems caused by out of stocks and bad planning are causing Rogers’ to not be as successful. When pro duction plans are put on hold to finish special orders, it is not a good sign. Production should be a continuous flow. To change the production efficiency, Rogers’ will have to hire more employees so their current ones are not doing multiple functions.They will also need to use the correct data when planning production and forecasting next year’s sales. Once again, money will be needed to hire and train new employees, as well as changing the planning method. Rogers’ risk is that the employees may not be as happy when new hires come, since a lot of the employees are third generation employees. Also, another risk is that the new planning may cause the same problems such as discounting products or even wrong forecasting. Another way for Rogers’ to grow is to boost their online presence. Since social media is growing, Rogers’ could take advantage of it to gain traffic to their website.By doing so, not only will sales go up, but they will also be able t o reach a new age group of 18-34, who use online shopping. This will give them new customers that will start to aid in replacing the aging customers that Rogers’ currently have. Since social media is a low cost, not a lot of money will be needed, although it may be a good idea to hire a social media consultant to handle all the work. The only risk that I see Rogers’ facing is throwing away money if sales do not increase. If social media and a larger online presence are not working, Rogers’ could face a situation where they are not on the receiving end.They will need to research who the online customer base really is to gain information on how to market to that segment. Not only will a larger online presence grow the company, but also moving business to the United States will help in the growth as well. Opening up retail stores in the US will help Rogers’ to start to gain a global presence. The way that Rogers’ retails their products shows that they know how to do it locally. To be able to reach the US, they will need to put a lot of effort into research the market on how to market to US customers.In their current retail stores, they display their products to suit the season with a Victorian theme. Rogers’ will need to do the same for the US, but use the information gathered to create displays and marketing tools that will gain a following. By changing to fit and gain sales in the US, Rogers’ has the risk of losing their current image as well as spending a lot of money just to gain customers that they may not get. This is the riskiest strategy. They will spend a lot of money by building retail stores and staffing them and marketing to a new segment. The risk of having their image ruined is also a risk.Since Rogers’ is well rooted in tradition, this may cause a stir among employees and their customers. Recommendation After reviewing the analysis and the alternative strategies, Rogers’ has several way s to achieve growth. I recommend that Rogers’ re-brand themselves with new packaging and marketing tools. Although there is a risk of losing current customers, I believe that is a very small risk. People who buy Rogers’ Chocolates are very loyal customers and have been buying them for years. Rogers’ is a company based of providing premium chocolate with high quality.Changing the image will not affect the quality of their chocolates, but rather gain new customers they don’t currently have and be able to compete against Godiva and Bernard Callebaut. The image that Rogers’ needs to create is an image that will still hold its tradition, but at the same time be edgy enough to strengthen its packaging, advertising, and distribution. This will allow new customers to get to know what Rogers’ Chocolates is and be able to keep the current ones coming back. Conclusion As you can see, Rogers’ chocolates objective is growth for the company.An anal ysis was performed to show the current financial and environmental state Rogers’ is currently in. after reviewing the analysis, I found that Rogers’ is in a good position to grow and again market share using their current products. I recommended that Rogers’ Chocolates create a new, edgy brand image to gain a new customer base. This will keep their current, loyal customers and help gain new customers who are soon to be loyal as well. Rogers’ has put themselves in a position to make this strategic decision in order to grow the company into a market leader.

What Is Network Effects What Are The Other Names For This...

Sonja Wenzel CGS 2301-65046 Instructor Dr. M Chapter 6 What are network effects? What are the other names for this concept? Let me start of with the other names, which are Metcalfe’s Law or Network Externalities. Network effects are the effect that a single person using a good or a service has on the total perceived value of that product or service for others. The more people using the product or service, the higher it s value becomes to the group More users = more value. For example, the larger the group of people with access to a phone, the more valuable the phone will be to the people who use it; and the more people who join a social network like Facebook, the more valuable the site is for the people who are already using it. Three primary sources of value for network effects: 1. Exchange – User can potentially communicate with more individuals 2. Staying Power – Long-term viability 3. Complimentary Benefits – products or services that increase value to the network Those three values adding sources often work together to reinforce one another in a way that makes the network effect even stronger. Why is staying power particularly important to many technology products and services? When users exchanging information it will attract more users, they can also attract firms offering complementary products. When developers of complementary products invest time writing software; and users install, learn, and customize these products; switching costs are created toShow MoreRelatedImpact of Social Media on Relationships Essay1050 Words   |  5 Pagesprogresses and social networking grows. Social networks like Instagram, Twitter, and Facebook have grown to have billions of users. In fact in today’s society, it is necessary or nearly expected to use one if not all of these technological communication networks. 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The Freedom Of The Individual - 954 Words

Enhance the Freedom of the Individual I think liberalism sets out the best way to organize society. The liberal ideology originated from intellectuals who had an appreciation for the unique qualities different humans possess. Liberalism promoted that in a satisfactory society, everyone would have the opportunity to express their musical, mental, athletic ability or any other talent they had, to it’s fullest potential. In terms of liberalism, this removes the factor of being told what to do or how to act, requiring full responsibility upon ones actions (Shively p. 29). These are the strengths of liberalism because the individuals of a society are the initial instigators of the ideology showing the promise for success due to demand. Another reason why liberalism is the best way to organize a society is the acquired responsibility of one’s actions, allowing for growth due to feeling the consequences of those actions. All in all, the society as a whole would benefit from the ability to grow and learn from thei r mistakes. Although other ideologies such as, conservatives, communitarians and Marxist, raise valid objections to my claim, I believe the liberal ideology holds the most promise to a structured society. Conservatism emphasizes the importance of a society progressing as a group for greater happiness, rather than what they could accomplish individually. Therefore, a conservative could readily argue that liberalism is an unfulfilling life with lack of connection andShow MoreRelatedThe Freedom Of Freedom, And Self Actualization As An Individual934 Words   |  4 Pagesquestion of what is required for an individual as he exists in society to be free, we must first understand what freedom is. 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Benefits And The Limits Of Two Business Model - 1571 Words

Introduction The purpose of this assignment is to highlight the benefits and the limits of two Business Model Innovation tools that I would definitely use in my future career in the marketing field. Indeed, I would like to work as a marketing manager in a fast-moving consumer goods company and the use of the tools assimilated during this course would certainly provide me the possibility to develop and transmit the innovations and the ideas in a clear and effective way. The tools that will be taken into consideration in this paper are the Business Model Canvas and the Disruptive Thinking. Main Part The business model canvas can be described as a chart divided in blocks that gives the possibility to understand the business model of a†¦show more content†¦However, this tool has also some limitations, which are relevant if observed from a marketing point of view. Indeed, with the advent of the marketing 3.0, marketers are not only interested in providing the customers with the goods and services that they are seeking and in achieving their satisfaction, but also in carrying out the visions, values and missions of the firm, which can lead to an improvement of the environment and the society. In order to take into consideration such new aspects of the field of marketing, the business model canvas should be modified in order to include, for examples, two more blocks concerning the costs and the benefits of an innovation for the society and the environment, i.e. for the community (Fusco, 2013). Furthermore, the business model canvas could also partially limit my creativity as marketing manager because of the two sections concerning the cost structure and the revenue streams. In fact, although these two blocks are very useful – since they offer the possibility to take into consideration the planning of the expenses and the weaknesses regarding the inflows and the outflows that the innovation will generate –, they would limit my creativity. Indeed, the fact that I have to consider also the costs and the revenues while creating a business model canvas, wouldShow MoreRelatedIntangible Assets Quiz Questions ANS Essay1364 Words   |  6 Pagesï » ¿ADVANCED FINANCIAL ACCOUNTING 260 INTANGIBLE ASSETS QUIZ QUESTIONS 1. List two assets which would not meet the ‘identifiable’ aspect of the definition of an intangible asset. (2 Marks) Answer: Goodwill and Knowledge. These items are either not separable from the company or do not meet the definition of an asset because the benefits they represent cannot be controlled by the entity. 2. Intangible assets acquired via a separate acquisition are always recognised. Why? 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Second Language Advantages free essay sample

What are some important advantages to learning a second language and how can a second language be used By mob There are many different languages in the world, continent, and our country. Knowing a second language can give a person an edge in our multilingual world. This advantage could be used almost anywhere. These places include the work place, in a foreign province or country, and even in our schools. Today there are many Jobs and occupations that either require or would benefit from a second language. Even simple every day Jobs can profit from knowing a new engage.For example grocery clerks benefit from their knowledge of a second language by being able to help customers that do not no English and need help finding what they need. Taxi drivers also need to know numerous languages to communicate with the customer and to know the destination they intend to go. We will write a custom essay sample on Second Language Advantages or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page These are only two examples of speaking a different language and there are many more. In todays modern transportation age we are able to travel to other cities, countries and continents. This does create a problem because with traveling to different entries the languages you may travel to a country that does not speak your language.Knowing another language would help you find where you want to go, how to get there, and what you need. There are many languages In the world so next time you travel research what language that country speaks and learn a little Just enough to get your point across. Finally language In the schools. In school the most common use of the second language Is to use It In class. However there are other uses Including: If you want to say something private to a teacher or friend, find out want your teachers are talking bout, and for the really talented use It to write notes to your friends Oust make sure Its not a language the teacher knows).The other way to use your knowledge Is to do an exchange program. It Is a good way to fine true your verbal speech of the language and Is a great way to travel for free. Also some unlettered are requiring the knowledge of a second language to enter the facility. In closing a second language Is not something to laugh at or make fun of but to learn. A second language can open doors to you that were shut before. So get out there and learn.

The North Korean economy Essay Example

The North Korean economy Paper One must start with the 2003 announcement that North Korea has a nuclear deterrent. But this is of no surprise, the intelligence community judged in the mid-1990s that North Korea had produced one, possibly two, nuclear weapons. 1 These weapons although not numerous can still cause substantial damage towards an intended target. Nevertheless North Koreas nuclear program is still in its early stages, as it has an inaccurate delivery system for any nuclear warheads, it also has to be noted that any weapons that they do have would be of similar size and payload of the bombs dropped on Hiroshima and Nagasaki. Therefore these would be far less powerful than weapons that are possessed by Russia and China. What concerns the US is that development of the North Korean ballistic missile program and their willingness to supply to countries which are hostile to the US and its allays. The Norths advances in technology as seen by The Taepo Dong-2 in a two-stage ballistic missile configuration could deliver a several-hundred-kg payload up to 10,000km [And] If the North uses a third-stage similar to the one used on the Taepo Dong-1 [It] could deliver a several-hundred-kg payload up to 15,000km. 2 These advances in ballistic technology mean that in the next 15 years, North Korea would have joined the nuclear club. This although worrying is not expected to radically alter our foreign policy in the region. The US is most concerned with North Koreas willingness to sell this technology to nations, which continue a hostile stance towards the US, and in the worst case scenario to individual terrorist organisations. We will write a custom essay sample on The North Korean economy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The North Korean economy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The North Korean economy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer As this (ballistic missile sale) is the major source of income for North Korea and has allowed the regimes existence after the cold war. Due to these exports of missiles, which are mainly short and medium ranged consisting of Scud and No Dong classes, North Korea has altered the balance of power in the Middle East and in Asia. With exports of technology to Iran, Syria, Libya (formally) and Sudan. And also assistance with the Iranian nuclear program (although Russia has played a bigger part in this). This will all mean that the US will take a more hostile stance and continue with sanctions to warn North Korea. As these missile sales will mean that future conflict will be more difficult as more planing will have to be conducted. Even with sanctions North Korea continues to trade with its major trading partner China, who has a very strong and rapidly growing economy and even more worryingly China also wishes to establish itself as a Strong military power. With its military spending in 2004 being more than $25 billion, while it is believed that this announced figure accounts for less than half of their actual spending. China is also predicted to rise to superpower status in the next 15-20 years. This is expected to affect our foreign policy objective is the region as it would have serious implications to countries such as Japan and South Korea and also the island of Taiwan. A strong China would hopefully become a key US ally in the region, especially with the pacification of the Korean peninsular. Although there is still the issue of Taiwan to consider. Concerning this it is believed as china becomes more open and follows a more capitalist economy that with international influence and the greater spread of democracy, there will be some peaceful solution to the situation. Although a time scale to this cannot be estimated due to Chinas continual hostile stance towards Taiwan and its increasing military presence in the region. What is of major concern is also the weakness of the North Korean economy. The regimes militarised, Soviet-style command economy is failing to meet the populations food and economic needs.