Homeric Parallels of Greek and Trojan Culture

The Parallels of Greek and Trojan Culture Homer’s The Iliad paints an epic and gruesome picture of the Achaeans and Trojans civilizations warring over a ten-year span. If one were to compare these once great cultures, the striking similarities would suggest friendship rather than enemies. Not only did both nations perform similar rituals and sacrifices, but also these rites were directed to the same group of gods. Specifically the Trojans and Achaeans had a tremendous respect for the dead and the Underworld.Also, the philosophies of both cultures centered on, arete, which for a warrior was excellence determined by a man’s prowess as a soldier during wartime or as an athlete in peace (Chiekova 9/11). Another parallel of the cultures was hubris, and the refusal to admit one’s wrongdoing because of pride. A final irony is the fact that Apollo is considered to be the â€Å"most† Greek of all gods, and yet he fought for the Trojans. Essentially both nations pra yed to the same gods, performed identical rites, followed the same core set of principles and yet from all these similarities, neither nation could find a way to form a truce.The first parallel of Achaean and Trojan culture stems from praying to shared gods. It was common knowledge of the ancients that if one were to honor the gods with sacrifices, the god would eventually reciprocate. And so both nations attempted to win favor. â€Å"At once we’ll sacrifice twelve heifers in your shrine, yearlings never broken, if only you’ll pity Troy, the Trojan wives and all our helpless children,† exclaims Theano, a Trojan Priestess (The Iliad, Book 7, page 180), while the Greeks also relied on divine intervention.Nestor recalls past sacrifices hoping the gods will once again return to the Achaeans, â€Å" There we slaughtered fine victims to mighty Zeus, a bull to Alpheus River, a bull to lord Poseidon, and an unyoked cow to blazing eyed Athena,† (The Iliad, Book 11 , page 266). Not only are the Trojans and Greeks sacrificing the same animal but also in this instance they are praying to the same goddesses. Another example of the same religious practices regards to paying tribute to the dead.Both believed that a soul remained restless and was unable to cross the River Styx and enter the underworld until burial rites were conferred. An example of the importance of proper burial occurs at the end of Book 7, after the duel between Hector and Great Ajax, â€Å"†¦If you are willing come, we’ll halt the brutal war until we can burn the bodies of our dead,† (The Iliad, Book 7, page 196). The mutual respect for the process of death is just another instance of the parallels between societies.The next example of how the Achaeans and Trojans were eerily similar is in regards to cultural beliefs. In order to become a great man or hero, one must possess arete. Arete is earned by performing exceptional feats and in turn gaining glory for on e’s name and country. To understand how important arete was to the ancient Greeks, the story how Achilles was brought into battle can be recalled. Achilles, mother Thetis, hid him amongst the women of Lycomedes. Achilles remained hidden until Odysseus arrived at the island with various gifts.Achilles was the only one interested by the fine swords and shields Odysseus brought, and thus revealed himself. Odysseus then continued to remind Achilles of his destiny, that if he enters the Trojan War he would die, but earn himself immeasurable glory on the battlefield (Chiekova 9/28). Earning arete was more important than living for not only Achilles and the Achaeans but also the Trojans. Hector earned his arete by proving his intense loyalty and returning to battle even though he knew he was going to die, too.Andromache pleads â€Å"Yes, soon they will kill you off, all the Achaean forces massed for assault, and the bereft of you, better for me to sink into the Earth,† (The I liad, Book 6, page 183). Another common theme found in both cultures is of hubris. Countless examples of characters making choices based on pride can be found throughout the epic. One specific example of pride influencing choices of the Achaeans is when Menelaus calls his men cowards for not volunteering to battle with Hector. What disgrace it will be-shame, cringing shame, if not one Danaan, now steps up to battle Hector. You can all turn to earth and water-rot away! † (The Iliad, Book 7, page 190). This is a classic example of challenging ones pride or shaming one into action. For the Trojans, even when it seems that the city is about to fall, he refuses to return Helen to Menelaus. He proclaims â€Å"I say no, straight out- I won’t give up the woman,† (The Iliad, Book 7, page 197). Paris would rather see the entire of city of Troy fall then return his prized Helen and damage his pride.The final great irony of the Trojan War is the concept that Apollo was the m ost Greek of all gods, and yet he fought for the Trojans (Chiekova 9/25). Apollo epitomizes everything the Achaeans strived for. He is often depicted as a young man perfected in beauty and grace and referred to as the sun god. Besides being a great archer, Apollo had many noble characteristics including being the god of healing, music, archery, and crafts. He is often identified by his iconic laurel wreath lyre, and bow. The Achaeans viewed all of Apollo’s traits as virtuous and emulated themselves after him (Chiekova 9/21).The great paradox is that the Greeks offend Apollo by refusing to return the daughters of one his priests. This causes Apollo to side with the Trojans and deliver a vicious plague upon the Greeks. Homer writes, â€Å" The arrows clanged at his back as the god quaked with rage, the god himself on the march and down he came like night. Over against the ships, he dropped to a knee let fly a shaft and a terrifying clash rang out from his great silver bow†¦He cut them down in droves- and the corpses-fires burned on, night and day, no end in sight,† (The Iliad, Book 1, page 88).Comparing Achaean and Trojan society it becomes quite apparent that the cultures were more similar than different. Each society practiced the same religion, strived to achieve greatness and respect in battle, and had a unique respect for Apollo. The parallels between civilizations almost seems as if the Achaeans and Trojans should have been allied with one another, but it seems that there eerie similarities almost led to conflict.

Explore The Ways In Which Susan Hill Presents The Woman In Black

Explore the ways in which Susan Hill presents the woman in black. Before we meet the woman, Susan Hill uses the description of the setting in ‘A London Particular’ to foresee what she is like, predicting something wicked. London was described as â€Å"Inferno† full of â€Å"red-eyed and demonic† â€Å"ghostly figures†. These all suggest that Hill was describing or comparing London to Hell, which could imply that Mr Arthur Kipps was about to enter into his own personal hell, containing a â€Å"ghostly figure† of haunting and torment.Hill uses London’s â€Å"filthy, evil smelling fog† that â€Å"choked and blinded the Londoners as a way to pre-empt the sea mist that appears later in the novel, in ‘The Sound of a Pony and Trap’. They both engulfed their surroundings like a â€Å"veil† of mystery and suffering. The fog could have also suggested that Kipps was unaware of the Hell in his near future, he could not s ee what lay in front of him. There is a possibility the fog was a metaphor for the impending suffering and misfortune that lay ahead for Arthur Kipps.‘The Funeral of Mrs Drablow’ is a crucial chapter in the novel as this is the first time the woman is seen and mentioned. Kipps describes her as a woman â€Å"dressed in the deepest black† and wearing a â€Å"bonnet† which seemed to have â€Å"gone out of fashion†, which suggests straight away that the woman is out of place, not only at the funeral, but also in that time period. Her clothes were â€Å"a little rusty looking† and this gives the impression that her clothes are ageing, which links with her alienation from the rest of the funeral attendants.She is described as having a †terrible wasting disease† with the â€Å"thinnest layer of flesh tautly stretched and strained across her bones.† Her face was â€Å"pathetically wasted’ extremely â€Å"pale and gauntâ₠¬  with almost a â€Å"blue-white sheen†. This all gives a sense of a ghost, the whole portrayal sounding ghoulish. Kipps instantly feels sympathy towards the woman, as he refers to her as â€Å"a not inconsiderable former beauty† and â€Å"poor thing.† This is highly contrasted to how she was anticipated from the London setting.The woman’s haunting effect on her victims is shown through Mr Jerome and his reaction. Arthur Kipps had merely mentioned her physical appearance,  before â€Å"Mr Jerome stopped dead.† She has the power to scare a grown man to the core without being seen. The woman seemed to bring inextricable memories to Jerome that leave him, â€Å"frozen, pale† and paralysed with absolute terror. This is also shown in the way Kipps acts in ‘Christmas Eve.’ The thought of the woman sends him into â€Å"a frenzy of agitation† all those years later. The woman was â€Å"an inextricable part of [his] past.† She leaves her victims with a horror â€Å"that is now woven into [their] very fibres.†The woman next appears in the small burial ground behind Eel Marsh House in ‘Across The Causeway’. Kipps became â€Å"suddenly conscious of the extreme bleakness and eeriness of the† burial ground. This gives the impression that even before he sees the woman, Arthur is aware of the evil atmosphere that she brings with her. Hill uses the presentation of the unsettling setting and atmosphere in the burial ground, to show that her presence is overwhelming and she is a malignant character.Hill then goes on to describe the woman as one with a â€Å"pallor not of flesh so much as bone itself†. This shows that, similar to his feeling at the funeral, Kipps still pities the woman. However, this emotion alters virtually instantly. He notices her expression of â€Å"yearning malevolence.† She looked as though â€Å"she was searching for something she wanted, neede d-must have. â€Å" Here, Hill presents the malevolent side to the woman, unlike at the funeral, where Kipps sees the woman as a pathetic figure.She uses an immediate contrast between the way Kipps felt previously and the feelings he felt towards the woman in the burial ground, the pity to sheer horror in a matter of sentences. This is effective because it changes the feel of the novel and it also links to the hellish setting of London in ‘A London Particular.’ This same facial expression caused not only Arthur’s mind but also his body, to become â€Å"possessed† and out of control. He had â€Å"become paralysed† by her aura. Hill uses the deep description about how Kipps is feeling as a strong way to create an ominous atmosphere.In ‘In The Nursery’, Kipps was lulled into a false sense of security before he entered the child’s play room. He heard â€Å"the noise within the room† â€Å"that meant comfort and safety† : ‘the sound of the wooden runners of† a rocking  chair. Hill uses the softness and sweetness of Arthur’s memory to contradict the fear and shock he feels when he sees the nursery in shambles. The great difference between these two moods makes the obliteration of the nursery and the woman’s revenge more powerful and impactful.Susan Hill also presents the woman by using the weather to foreshadow how she acts in the following chapter. The wildness, violence, strength and intensity of the woman is shown through the â€Å"thick cloud lying low over the marshes†, â€Å"stronger wind† and â€Å"raw coldness†.The woman’s â€Å"yearning malevolence† was finally fulfilled in ‘A Packet of Letters’ when she turned the child’s nursery from being â€Å"in such good order† to â€Å"a state of disarray†. The demolition of the room was described as being â€Å"caused by a gang of robbers† which s hows that the woman, who was originally portrayed as a frail, â€Å"extremely pale† young woman, â€Å"suffering from some terrible wasting disease†, had so much anger, such violence and hatred building inside her that she was able to conduct the same amount of destruction as a gang of brutal men, the clothes dragged out of the cupboard â€Å"like entrails from a wounded body.The powerful imagery shows the woman as a vicious murder, â€Å"bent on mad, senseless destruction.† She was unable to bear the fact that Nathaniel would never use the nursery again, and she was so bitter that after sixty years had passed, she was still causing havoc.To conclude, Susan Hill presents the woman in black as the malicious ghost of a young spiteful woman full of hatred and hungry for revenge. She does this using contrast in atmosphere, weather and setting, as well as her appearance and actions throughout the novel. The actions of revenge she takes are ones of pain and suffering for others, she wishes for them to feel the same as she does. Her actions are understandable, but under no circumstances are they forgivable.

Corporate Social Responsibility Initiatives in India Essay

1. Company Background †¢ Coke – A sweet carbonated drink containing caramel and other flavoring components †¢ Invented in 1886 by Dr. J.S. Pemberton †¢ Contained extracts of Coca leaves and Kola nuts †¢ Business sold in 1888 to business men †¢ Candler acquired competitors and promoted Coca-Cola → Rapid sales increase since 1895 †¢ In 1894 J.A. Biedenharn invented selling the prepared drink in bottles 2. Company Background (continued)†¢ In 1919 a group of investors bought Coca Cola for around $25 million†¢ Robert Woodruff turned the company into what it is now:†¢ One of the worlds most recognized brands and a MNE with huge profits†¢ 1993, Coca Cola entered India through a strategic alliance with Parle Exports †¢ By now, it offers a portfolio of world class quality beverages, extending through over 400 brands 3. SWOT Analysis Strenghts†¢ Strong brand-name†¢ Global distribution system†¢ High-profile global presence†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 4. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share 5. SWOT Analysis Strenghts Weaknesses †¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market shareOpportunities†¢ Expansion†¢ Use distribution strengths†¢ Large domestic market (India)†¢ Increasing average income in India 6. SWOT Analysis Strenghts Weaknesses†¢ Strong brand-name †¢ Carbonates market is in decline†¢ Global distribution system †¢ Existing distribution system is less efficient for non-carbonates†¢ High-profile global presence †¢ Health care issues†¢ Low cost of operation†¢ Broad-based bottling strategy†¢ High market share ThreatsOpportunities †¢ Competition from health drinks†¢ Expansion †¢ Competition from Pepsi†¢ Use distribution strengths †¢ Boycott in the Middle-East†¢ Large domestic market (India) †¢ Government regulations on Increasing average income in India production (license)†¢ 7. Coca-Cola India CSR Initiatives Focus on Environment Responsibility 8. WaterMethods†¢ Watershed Protection Community Watershed Partnership (CWP) (2005)†¢ Rainwater Harvesting Projects Kaladera plant in Rajasthan (2006) †¢ Educating Jal Tarang (a part of World Water Day) (2007) â€Å"Think Green, Go Green† Campaign (2007) Film (2007) 9. Water (continued)Achievements1. Reduced water consumption by 35% between 1999 to 20061. Reached zero water balance (2009)1. Returned all water in manufacturing processes (2010)2. Improved the livelihoods of Bottom of the Pyramid populations (BOP) (poor farmers) 10. WaterGoal: Reduce the emission of GHGs (especially HFCs and CO2) Methods 1. eKOfreshment Cooler Program (2000) 1. Converted old equipment to HFC-free fridges (2006) 2. Installed over 8500 units of HFC-free equipment (2007) 3. esKO Project (2007) 4. Enhanced energy efficiency 5. Developed Energy Management System (EMS) (2006) 11. Energy New Coke: Isdell wants to reduce Coca-Colas carbon footprint. – E. Neville Isdell, CEO 12. Energy (continued)Achievements 1. GHGs emission reduces by 75% (2006) 2. Reduced energy consumption by 640 million kilowatt-hours, which equals to 3 million metric tons 3. Increased the energy efficiency of equipment by 40 to 50% 13. FuelCoca-Cola had local operations for production, bottling, and delivery in each country of operation. Take Taiwan for example: SWIRE Coca-Cola Taiwan LTD. and its factories are in No.46, Singbang RD., Taoyuan County. 14. Packaging + Recycling †¢ Focus on 3R (Reduction, Recovery, Reuse) †¢ PET Recycling Project in Mumbai (2005) †¢ â€Å"Abhiyan – The Movement†, a film on PET recycling Methods †¢ e3 Program †¢ Redesigned trademarked bottles †¢ Invested millions of dollars on collecting and recovering packaging materials used for beverages 15. Packaging + Recycling (continued)Achievements 1. Raised the income of about 100 PET crusaders by 50% 1. Recycled nearly 80% of the PET waste (2006) 2. Redesigning of bottles saved 89000 metric tons of glass (2006) 3. Most of the packaging material was 100% recyclable 16. Depletion of Water Table Coca-Cola India depleted groundwater tables and overexploited the groundwater reserves, leaving the local communities with no access to drinking water and water for farming which was their primary source of income! 17. Depletion of Water Table (continued)Data collected by the government agency the Ground WaterBoard showed that groundwater level had dropped in the firsts even years of the company‟s operation. †¢ A sharp drop in groundwater levels in Mehdiganj near the city of Varanasi. †¢ Groundwater levels in Kala Dera have continued spiraling downwards. 18. Depletion of Water Table (continued) One report, in the daily newspaper Mathrubhumi, described local women having to travel five kilometers to obtain drinkable water, during which time soft drinks would come out of the Coca-Cola plant by the truckload. 19. Depletion of Water Table (continued) â€Å"Coca-Cola sucks India dry.† 20. Supplied Sludge to Farmersas Fertilizer Coca-Cola had seized land from farmers and discharged hazardous material and sludge in the areas surrounding its plants in India. In a â€Å"goodwill gesture†, Coca-Cola was distributing the solid waste from its bottling plants to farmers in the area as fertilizer!! 21. Supplied Sludge to Farmersas Fertilizer (continued) The Central Pollution Control Board of India found in 2003 that sludge from Coca-Cola‟s Uttar Pradesh factory in Mehdiganj was contaminated with high levels of cadmium (up to 86mg/kg), lead (up to 538mg/kg), and chromium (up to 134mg/kg), effectively making the solid waste toxic . 22. Supplied Sludge to Farmers as Fertilizer (continued)Cadmium is a Lead iscarcinogen particularly and can dangerous to children and the accumulate in results of the kidneys, exposure can be with repeated fatal. Even at low exposure levels it can possibly cause mentalcausing retardation and kidney failure. severe anaemia. 23. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† Coca-Colas Vice-President 24. Supplied Sludge to Farmers as Fertilizer (continued)When confronted by BBC reporters†¦ â€Å"Its good for the farmers because most of them are poor.† The Coca-Cola company was ordered to stop the practice by the government Coca-Colas Vice-President authorities immediately. 25. Supplied Sludge to Farmers as Fertilizer (continued) The bottling facilities at Kala Dera also reported that the groundwater contained pesticides. 26. Liquid waste from the Coca-Cola bottling plant at Balia 27. Banner at >Coca-Cola Museum Major Protest Demands Coca-Cola Shut Down Plant March 31, 2008. 28. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org 29. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause 30. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world 31. Coca-Cola India’s Response Coca-Cola India’s response to the allegations www.cokefacts.org Overexploitation of the groundwater reserves Study by National Geophysical Research Institute disapproved these allegations Decreased rainfall by 60% was the cause Release of untreated water by the factory Wastewater management technology is among the most advanced in the world Supplied sludge to farmers as fertilizer Sludge is not harmful to the environment 32. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions 33. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen 34. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues 35. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public 36. AnalysisOf Coca-Cola India’s ResponseCoca Cola was attacked by different institutions Coca Cola had to face image problems in the Indian and American market Consumers would lose trust in the company Loss of reputation as a socially responsible corporate citizen Coca Cola’s plan: Attack credibility Refuting the allegations and calling them baseless Aggressively stressing their innocence hoping to resolve the issues Problem: NGOs are very powerful! NGOs have higher credibility in the eyes of the general public Mistake Acting to fast by attacking and underestimating NGOs power 37. How Coca-Cola India should have respondedThinking and analyzing alternatives 38. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs 39. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away 40. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 41. How Coca-Cola India should have respondedThinking and analyzing alternatives Alternative 1: Collaboration instead of attack Coca Cola should have collaborated with the NGOs Alternative 2: Ignore Ignore the allegations and wait till the buzz goes away Alternative 3: PR Campaign A PR campaign that informs the American public about Coca Cola‟s efforts as responsible corporate citizen 42. The Plan Solution: Collaboration with NGO and PR Campaign Goal Regain trust and loyalty of customerCapabilities needed > Coca Cola and NGO have to collaborateActions > NGO has to correct their mistakes publicly > NGO has to issue an apology to Coca Cola 43. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed > A PR team which will planCapabilities needed and lead the campaign > Coca Cola and NGO have to collaborate Actions > Organize promotional activitiesActions (including charity work) > NGO has to correct their mistakes publicly > Hand out free drinks, coupons, vouchers at public events > NGO has to issue an apology to > Broadcast TV advertisements which Coca Cola show the good side of the company 44. The Plan Solution: Collaboration with NGO and PR Campaign Goal Rebuild and repair Goal the Coca Cola Regain trust brand name and loyalty of customer Capabilities needed > A PR team which will planCapabilities needed and lead the campaign > Coca Cola and NGO have to collaborate Actions > Organize promotional activitiesActions (including charity work) > NGO has to correct their mistakes publicly > Hand out free drinks, coupons, vouchers at public events > NGO has to issue an apology to > Broadcast TV advertisements which Coca Cola show the good side of the company 45. What is Greenwashing? â€Å"Coca-Cola attempts to manufacture a green image of itself that it clearly is not, as their practice in India shows. We call this „Greenwashing.‟ † – Amit Srivastava 46. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† 47. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of â€Å"Paper LESS is MORE† but it uses large amounts of paper for direct marketing. 48. Examples of Greenwashing †¢ In 2009, European McDonald’s changed the color of their logos from yellow and red to yellow and green to demonstrate its concern for â€Å"being green.† †¢ Comcast, a cable service company, has the slogan of â€Å"Paper LESS is MORE† but it uses large amounts of paper for direct marketing. †¢ The Poland Spring’s bottles is touted as â€Å"A little natural does a lot of good†, although 80% of its beverage containers go to the landfill. 49. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ 50. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental protective initiatives since 2000! 51. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We have implemented many environmental Those are not enough protective initiatives even to make up for the since 2000! pollution you‟ve made in India! 52. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! 53. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We voluntarily initiated The Energy and Resource Institute (TERI) to conduct a survey on ourselves! And the survey shows we‟re doing well! The reliability of the survey is questionable! 54. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve invested US$20million for our water conservation project! 55. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ That‟s just 1 percent of We’ve invested Coca Cola‟s annual US$20million for our water advertising budget! conservation project! 56. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve built a lot of rain harvesting sites since 2006 to recharge ground water! 57. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve built a lot of rain harvesting sites since That‟s nothing special. Rain 2006 to recharge harvesting has already ground water! been a common practice in India. 58. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve won many awards for our CSR(Corporation Social Responsibility) initiatives! 59. Is Coca Cola Greenwashing?Coca Cola is not Greenwashing Coca Cola is Green washing because†¦ because†¦ We’ve won many awards for our CSR(Corporation Conferment of awards may Social Responsibility) not be objective. It can be initiatives! manipulated! 60. Is Coca Cola Greenwashing?2000 2007†¢ Coca-Cola India launched an eKOfreshment cooler that used Coca-Cola India launched a rooftop rainwater harvesting technologies to helped it curb its emission of GHGs initiative at Varanasi, expecting to recharge more than (greenhouse gases) 4,900 cubic meters of groundwater.2005 Coca-Cola India launched oa rainwater harvesting project†¢ Coca-Cola India initiated a PET recycling project in Mumbai. at Greater Kailash, in New Delhi, which aimed to recharge around 4 million liters of water every year.2006 Coca-Cola India establishment 10 rainwater harvesting †¢ In 2006, the company completed a rainwater recharge projects in different schools of Jamshedpur city. initiative at its Kaladera plant in Rajasthan. As part of the Coca Cola announced a three-year, US$ 20 million project, the company built around 110 recharge shafts that partnership with the World Wildlife Fund63 (WWF) on collected rainwater. water conservation†¢ Coca-Cola India called, ‘Abhiyan — The Movement’. The film Coca-Cola India organized a program, â€Å"Think Green, Go focused on the need for and significance of recycling PET Green† that focused on environment education. bottles. 2008 †¢ By the end of 2006, Coca-Cola India had established PET The Hindustan Coca-Cola Beverages Pvt. Ltd (Coca-Cola recycling projects at over 100 locations in India and built a India), was awarded the Golden Peacock award4 for capacity to collect and recycle nearly 80 percent of the waste Corporate Social Responsibility (CSR) for the several generated from the PET. community initiatives it had taken and its efforts toward†¢ Coca-Cola started an initiative called e3 to redesign its conservation of water. trademarked bottle, saving 89,000 metric tons of glass in 2006 at a global level. Most of the packaging material used by Coca- Cola India becomes 100 percent recyclable.†¢ Coco Cola developed an Energy Management System (EMS) that curbed energy consumption by 35 percent. †¢ Coca Cola launched an initiative called Project esKO, which aimed to reduce Coca-Cola’s carbon footprint at a global level by improving its driving and manufacturing operation to curb its carbon dioxide emissions by 10,000 metric tons every year. 61. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? 62. ConclusionSo, is Coca Cola seriously doing something to fulfill its social responsibility? Yes, but not enough! 63. Summary †¢ Focus on Environmental Responsibilities †¢ Several initiatives concerning water, energy, fuel, and packaging and recycling †¢ Although, they attracted criticism †¢ Coca Cola responded to the critics Conclusion: Coca Cola is doing something to fulfill its social responsibility, but not enough! 64. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 65. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 66. Summary (continued)Obstructionist Defensive Accommodative Proactive approach approach approach approachLow social responsibility Social responsibility High social responsibility 67. Thank you for listening! Questions?

No topic Essay Example | Topics and Well Written Essays - 250 words - 4

No topic - Essay Example The youth is engaged in disturbing activities with mothers losing. The shady nooks frighten the souls by raising questions over the state of the society. The state of extraordinary poignance has been highlighted with a tinge of hip hope that drives into a different world of distress. On the other hand â€Å"Whatever you like† song highlights a happy story full of positivism and high energy with little rap making it all the mire soothing. The song depicts the emotions of a man for whom buying sources and resources is an easy task. He often states that the girl can buy whatever she wants as the whole world is in a happy state full of sources and resources. He often states that buying good education and luxury items is within the reach and anything can be bought within no time. Comparing both the songs, it can be assumed that the grandmaster takes into the world of distress and little hope while â€Å"Whatever you like† takes into the world of happy sights, positivism and high enthusiasm. The contradiction made in the two songs belongs to two different worlds that highlight the difference between the rich and poor. Both songs can be considered as beautiful depiction of availability and paucity of emotions and

Organizations & Leadership Assignment Example | Topics and Well Written Essays - 750 words

Organizations & Leadership - Assignment Example Additionally, a strategic leader assembles valuable information concerning market trends, competitors, and other information. Alternatively, a strategic manager deals with the management of resources that will help in the implementation phase. This implies that strategic managers work on the proposed plans of the strategic leaders towards the mission and vision of the company. Another specific task of the strategic leaders is the communication of action plans to unit manager for dispersal. This is because efficient communication channels reduce risks and confusion when one leader conveys the company information. Considering this, strategic leaders normally issue information that pertains to the strategies to be adopted, but not issues affecting workers or operations. It is, however, essential to have both leaders within an organization to assist in the overall duty of managing and organizing resources. Their coordination is important for the tasks undertaken by various departments and groups of working units. They help in the decision-making because they are involved in the managerial position within the organization. This gives employees a better perspective of the organization and on how it will improve their understanding of the operations. The distribution of resources becomes efficient when the two leaders work within an organization in order to reduce wastage. This implies that the strategic leader should be able to measure the progress of the workers in regards to the attainment of the objectives. It is also apparent that organizations that employ both leaders tend to minimize errors that may emerge from the workload and organization of tasks.

Personal Positioning Paper, Cultures and Contexts, Spanish Modernity Essay

Personal Positioning Paper, Cultures and Contexts, Spanish Modernity - Essay Example We dance to our conservative dance styles and almost religiously strive to save our hard earned money to buy flamenco dresses. Wow! Quite moving, and I am motivated by the enthusiasm, passion and zeal that our people have in protecting what is inherently theirs. â€Å"We are living in the twenty first century† is now a cliche. The context in which these words are in most cases used is in reprimanding, persuading and to urging for â€Å"change!† But you sister, brother, mother, father, grandmother and grandfather will hear none of that. We do not need to change! You would all say, I would too, but not entirely. Change is good and it is not only inevitable, but also obligatory as long as we desire for better lives. Folklore, which is at the center of this party, is a culturally agreed weapon for criticism and fight against the national government whose policies do not work for us. Oscar Wild said that we are all in the gutter, but some of us are looking at the stars. Hope is what will drive us to change. Bull fighting motivates ours struggles, our peculiar dressing and dances remind us of our history. The indigenous food enlightens our capabilities and originality. All these things are desirable, but we have to think of the future. Political ideologies have always set me apart with my family, and having harbored those thoughts has made me think that I need my family in order to become a living evidence of change. I want to become an engineer, but I used to ask myself why I need this traditional culture in order to achieve my non- traditional goal of becoming an engineer. I was wrong, because I will still serve you my people once I graduate as an engineer and the culture will still be there to guide, shape and discipline me on what is you expect of me in my service to you. There must be a fusion between traditional elements and contemporary elements, traditional elements and non- traditional goals like

Summary Essay Example | Topics and Well Written Essays - 500 words - 163

Summary - Essay Example lves to handle the changes in the environment in a period or framework that is way shorter than that provided by the usual mechanisms involved in natural selection. This idea is what research on cancer is focusing on. The process of epigenetics involves chromatin remodeling, a process that involves the modification of the DNA methylation and histone (Burrggrreen, para 1). Burrggrreen adds that the process occurs alongside RNA-mediated modifications and involves self-sustenance loops and structural inheritance (Ho DH 3). There are particular reasons why the study of epigenetics is important today (Suter and Aagaard-Tillery, para 45). They add that pollution and global climate change in relation to global warming means that the human race needs to survive in the continually changing environment. This is in relation to what the two articles by Burrggrreen and Feero et al. have discussed- the body will need to alter its genetic sequence so that it can be able to handle the dangers that both our genetic makeup and environmental changes present. The process of epigenetics occurs without the modification of the gene sequence. The idea of epigenetics has not been fully embraced partly because it is not a part of physiological investigations (Feero et al., para 4). Any change in environment continually affects the subsequent generation since there is suppressing or expressing a certain character. This expressing or silencing of gene does not affect the gene sequence for at least some generations (Burrggrreen, para 1). The understanding of the role played by epigenetic changes in regulating the expression or silencing of genes has seen significant advancement over the past decade. These changes are simple chemical alterations in the DNA that do not affect the chief base-pair sequence of the DNA. In the aforementioned DNA methylation involves enzymatic methylation of the cytosine nucleotides that are found in some regions of the DNA. The transcription does not occur Summary Essay Example | Topics and Well Written Essays - 250 words - 93 Summary - Essay Example The author discusses about the Stone Age era by shedding light on Neanderthals that coexisted with each other at that time. Furthermore, the author explored the concepts of homosapiens. Homosapiens began to formulate a certain religious behaviour. The city of Mesopotamia contained pottery and other artifacts that were made of mud and belonged to temples. Unlike the solidity of the Egyptians tombs the houses seen in Mesopotamia were made from different materials, were shaped as a rectangular mud walls and were covered with a palm trunk roofs. Another ancient place that the book discusses is the Indus valley, Harapan, Mehrgarh and Mohenjo-Daro. These areas are considered some of the most ancient civilizations within Pakistan’s territory. The book then moves onto discusses a brief history from the old civilized Rome. Their comprehensive approach to urban architecture helped the empire construct hundreds of cities throughout the Mediterranean. Finally the book discusses the influe nce Islam had on the overall architectural design of the globe (Kostof and

Biochemistry lab report Example | Topics and Well Written Essays - 2500 words - 1

Biochemistry - Lab Report Example Paper chromatography is actually liquid-liquid chromatography, the paper should not be considered as solid phase, but the water molecules trapped in the cellulose of the paper form the ‘stationary’ phase. To saturate the cellulose, most paper chromatographic solvents have some amount of water in it. So the components with very high water solubility will move slower ( Parà © and Bà ©langer, 1997). Method: A 60:40 v/v acetonitrile: ammonium ethonate mobile phase is made, pH 7.2, and placed in a covered tall jar. Aqueous solutions of amino acids are spotted on the specified location (origin) on the stationary phase using a capillary and allowed to dry. The stationary phase is then put into the jar with mobile phase and allowed to run for 40 minutes. Mark the solvent front. Make sure the solvent stays well below the top edge. The stationary phase is then dried and sprayed with ninhydrin solution in the fume hood, and heated to allow the color to develop. From the Rf values (Table 1) it seems neither molecular weight nor the polarity had any significant effect on the migration. Glycine being the smallest did not travel the farthest. Looking at both, Rf and the color developed the sample X is Lysine and Y is Proline. Finger prints are seen on both the lateral sides of the paper, probably at the places used to handle the paper. They appear due to reaction between ninhydrin and the terminal amines of the lysine de-bonded from the amino acid. Also the sweat-gland secretions in the ridges of the fingers has proteins too (Sens,Simmons and Spicer, 1985). Conclusion: Paper chromatography can be used to separate amino acid from a mixture of amino acids. The migration of amino acids on the solid phase is a complex interplay between the molecular eight, shape, structure and polarity of the amino acids and their affinity towards the solid and the mobile phase. Use of ninhydrin to identify amino

Aquaculture Assignment Example | Topics and Well Written Essays - 250 words

Aquaculture - Assignment Example Secondly, an investigation of the probiotics is ongoing. Management of the food webs is being done closely, as well as monitoring the quality of water so as to maintain a sustainable aquaculture (Kipp 5). The video by Thornton focuses on the growing shrimp farming in Belize. She explains that there is need to preserve nature by advocating for sustainable practices in shrimp farming though economic gain is a major aim of the business (Seeking Sustainability, One Shrimp at a Time). She advocates for sustainable shrimp farming. In her opinion, a proper understanding of the factors that allow for environmental sustainability is the only option towards preserving the aquaculture (Seeking Sustainability, One Shrimp at a Time). With the setting of the video giving real examples in the society, one can easily relates to what Thornton aims at conveying as well as the passion she has to ensuring that the aquaculture is preserves at all

Top management do not really have control over strategic direction to Essay

Top management do not really have control over strategic direction to the extent that the design lens suggests. Critically discuss - Essay Example As Michael Porter (1972) opines that core of general management is strategy which he elaborates as: "-------developing and communicating the company's unique position, making trade offs, and forging fit among activities". Strategic position is based on customers' needs, customers' accessibility or the variety of a company's products and services. The definitions of strategy, varied in nature, depth and coverage, offer us a glimpse of the complexity involved in understanding this daunting, yet interesting and challenging concept. For many companies and most of the time, a single strategy is not only inadequate but also inappropriate. The need is for multiple strategies at different levels. Segregated units, known as profit centers for strategic business units (SBU). A complementary concept to the SBU, valid for the external environment of a company, is a strategic business area (SBA). There are various levels such as organizational and strategic levels. Corporate level strategy is ove rreaching plan of action covering the various function performed by different SBU'S. Apart from these levels, occasionally companies plan at some other levels and often set strategies at a level higher than the corporate level. These are called societal strategies. Corporate and Business level strategies derive their rationale from the societal strategy. Societal strategies are manifest in the form of vision and mission statement, while functional and operational strategies take the shape of functional and operational implementation, respectively. Role of top management: Now to implement strategies at various levels various level managers have to do the conscious decision-making. Decision-making is the most important function of any manager. Strategic decision making is the prominent task of the top management. The difference lies in the levels at which they operate. While decision-making pertains to all managerial functions, strategic decision making largely relates to the responsibilities of the Top management. Strategic tasks are by their very nature complex and varied. Decision-making in performing strategic tasks is, therefore, an extremely difficult, complicated and at times, intriguing and enigmatic process. In the process of strategic management the basic thrust of strategic decision-making is to make a choice regarding the courses of action to adopt. The fundamental strategic decision relates to the choice of a mission. With regard to objective setting, the top management is faced with alternatives regarding the diffe rent yardstick to measure performance. Finally, at the level of choosing a strategy, the top management chooses from among a number of strategic alternatives in order to adopt one specific course of action, which would make the company achieve its objectives and realize its mission. Apart from the fundamental decisional choice, as pointed above, there are numerous occasions when the top management has to make important strategic decisions. Environmental threats and opportunities are abundant; that the top management focuses its attention only a few of those. Likewise, there are many company strengths and weaknesses; the top management considers only a limited member at any given time. With regard to resource

Germany in Ww Essay Example for Free

Germany in Ww Essay History Department Year 10 World War 1 – World War 2 Written Research Assignment The weaknesses of Germany’s opponents were equally responsible for Hitler’s military successes as his Blitzkrieg tactics between 1939-1941. The Blitzkrieg tactics were very effective during the Second World War but this was also partly due to the fact that the Allied generals and tacticians were so incompetent. The fact that Blitzkrieg and the incompetency of opposition generals were equally responsible for Hitler’s military successes is best shown in his campaigns in Poland, France and Russia. In these conflicts the largest deciding factors were the Blitzkrieg tactics and the incompetency of the opposition generals. Blitzkrieg won the day in all of these conflicts but, as was shown in the later years of the war, once the Allies had competent generals the Blitzkrieg tactics were defeated. One of Hitler’s largest military successes between 1939 and 1941 was the campaign in Poland. The Campaign in Poland was an immensely easy victory for the Germany War machine. The Polish Army was large and well trained, but it was immensely outdated. They still had a large amount of cavalry regiments in there army which were completely destroyed by German tanks. They had very few tanks of their own and those that they did have were nothing compared to the strength of the German Panzers. They had quite a large well trained infantry but many of them still used swords and their guns were completely outclassed by the German assault rifles. They also had a small and rather average air force but this was made obsolete by the larger and better German air force. Also Poland is a flat country and it had few natural obstacles making it ‘ideal tank country’ [ (Crisp, 1990) ]and therefore the perfect target for Blitzkrieg. As well as the actual Polish army, the tactics and generals of the Polish were also very outdated. When the time came for battle The Polish Generals arranged their army into the Standard and age old line formation. When the Armies met the Blitzkrieg tactics worked perfectly due to this arrangement and the Polish were defeated with ease. As shown here the Blitzkrieg tactics and fail Polish generals result were equally responsible for Germany’s success. As Peter Crisp said in his book, Blitzkrieg, ‘Geographically and strategically, Poland was the perfect target for a Blitzkrieg attack. ’ [ (Crisp, 1990) ] The Blitzkrieg tactics were responsible for the actual win but if Poland had had more competent generals they had made better defences for the Blitzkrieg style of attack and had ditched the cavalry and upgraded and enlarged their tank and air forces they would have been able to repel the Germans and their Blitzkrieg. That is why the Blitzkrieg tactics and weak opponents were equally responsible for Hitlers military success. Another of Hitlers early military success was his campaign in France, also known as operation Sicklecut. This is due to the way the main force was supposed to punch through a hole in French defences and cut around like the cut of a sickle to attack the French forces from the rear. The main French forces were supposed to be distracted be a diversionary German force. This plan worked perfectly and the main German for Force smashed into the rear of the French force where together they pushed the French and supporting British armies into the coast in a thorough defeat. The Germans then pushed through to Paris where after a mass evacuation of the crumbling French forces Germany took control of Paris. This is a great example of the fact that Hitlers military success was due equally due to the Blitzkrieg tactics as the incompetency of his opposition. In the campaign in France the Blitzkrieg tactics were very effective, not just beating the French army but spreading panic throughout the country and forcing the chain of command to crumble, but it could have and would have been defeated if it wasn’t for the useless generals of the French army. The Panic caused by the Blitzkrieg tactics was a very effective weapon for the Germans, one unknown French soldier even recounted in his diaries that his saw own comrades running ‘with their hands over their heads not bothering to even return fire’ [ (Trueman, 2000) ]. The French had the capabilities to defeat the Germans and their Blitzkrieg tactics but they stuffed it up. Most of the Generals were veterans of the First World War and they were using the same tactics as they did then. Towards the end of his life Marshal Petain, the commander-in-chief of the French armies, said ‘After the war of 1914-1919, it was finished for me. My military mind was closed. When I saw the introduction of other tools and other methods I must say they didn’t interest me,’ [ (Crisp, 1990) ] showing exactly the attitude of the French military leadership at the start of the War. This allowed the Germans to defeat them with ease. They believed that the Germans would use the same plan that they used in the First World War and easily were defeated by the superior tactics of the Germans and when the Germans continued their advance through France and were bearing upon Paris in a matter of the days the French Leadership started to breakdown. If the French generals had been more competent they could have used their own tanks and air force more effectively and then the Germans would have been defeated and the French would have been successful. The Campaign in Russia, also known as Operation Barbarossa, named after the twelfth century Prussian King who was prophesied to rise from his grave and restore Germany to world power, is another great example of the fact that Hitlers military successes were equally due to his Blitzkrieg tactics and the ineptitude of his opposition. The Campaign in Russia started out as what seemed to be a complete annihilation. ’ When Operation Barbarossa opened, on 22 June 1941, the Soviets were taken completely by surprise. ’ [ (Crisp, 1990) ] The German army was rapidly advancing and defeating the Red Army with ease. The Red Army had huge numbers of men and many tanks and aircraft but most of these tanks were obsolete and the Air force was built mainly for tactical air support, not for air superiority. The main problem for the Red Army was the leader of Russia, Josef Stalin. After Stalin and his brutal Communist regime’s murder of all of the senior officers for political reasons and the strict constrictions placed on the remaining young and inexperienced officers which meant there was no room innovation during the heat of battle leaving the Red Army incredibly handicapped. At the beginning of operation Barbarossa ‘Stalin refused to believe the invasion was really happening. He thought the attack was a provocation by a German commander acting independently of Hitler, and ordered his frontline soldiers not to fire back’ [ (Crisp, 1990) ]. The fact that Hitlers military success required both a weakness of Hitlers opposition and the Blitzkrieg tactics is best shown in the next part of the campaign in Russia. Once Stalin finally allowed his officers some flexibility and the winter allowed them to build many more of their new T-34 model tanks the Russians started to come back. After a period of intense fighting, particularly around Stalingrad, the Germans were defeated and forced to retreat and as General Mellenthin of the Germans wrote ‘with the failure of our supreme effort, the strategic initiative passed to the Russians. ’ [ (Crisp, 1990) ] This shows how necessary the weakness of Hitler’s enemies for his military success due to the fact that the second one of his enemies obtained good weapons, like the T-34, and successful leaders the Germans Blitzkrieg tactics were neutralised and they were defeated. The Blitzkrieg tactics and the weakness of Hitlers opposition were equally responsible for Hitler’s military success between 1939 and 1941 during the Second World War. Without the Blitzkrieg tactics the German Army simply would not have been able to defeat the Allied forces and without weaknesses of Germany’s opposition the Blitzkrieg tactics would have been defeated by the superior enemy forces. The areas of the war which best show this are the campaigns in Poland, France and Russia. In all of these operations Blitzkrieg and inferior opposition played a major part. This is why the Blitzkrieg tactics and weak opposition were equally responsible for Hitler’s Military success. Bibliography Crisp, P. (1990). Blitzkrieg. Wayland publishing. A very good source. Lots of good information and quotes on all necessary areas. Deighton, L. (1979). Blitzkrieg. Pluriform Publishing. An alright source. Some good info but no quotes Trueman, C. (2000). Blitzkrieg. Retrieved May 2010, from History Learning Site: http://www. historylearningsite. co. uk/blitzkrieg. htm A good source. Not a lot of information but some good quotes Unknown Author/Date. Barbarossa. Retrieved May 2010, from World War 2 Database: http://worldwar2database. com/html/barbarossa. htm A good source. Not many quotes but a good source of info Unknown Author/Date. France. Retrieved May 2010, from World War 2 Database: http://worldwar2database. com/html/france_40. htm A good source. Not many quotes but a good source of info Unknown Author/Date. Blitzkrieg. Retrieved May 2010, from World War 2 Database: http://www. 2worldwar2. com/blitzkrieg. htm A alright source. Not many quotes and an alright source of info W

Discovering Guinea Pigs Essay Example for Free

Discovering Guinea Pigs Essay I. Project Description and General Information Since the world of Science has evolved, the experiments of scientists and other researchers also improve and get more complicated and may sometimes sound ridiculous. In modern Psychology, specifically in studying certain behaviors, animals have become subjects of some experiments. Now, why do we use Guinea pigs or other animals like rabbits, rats, monkeys and others to conduct trainings or experiments? Well, majority of the scientists all over the world have been used to directing and conducting animal studies which have become very rampant nowadays and which serve as a field to focus on animal behavior in a variety of cross-disciplinary ways. Animals have often been used as subjects primarily because it is less expensive and it is more distant to unethical situations just like conducting physiological manipulations (to human beings) particularly brain lesions, sensory deprivations and more. Animals, especially those reared in laboratories can be easily controlled and observed which give way to the formation of more desirable data that can possibly be likened to those of the human beings. II. Project Statement This project will focus more about dealing with guinea pigs and getting know what it can do as well as training it to form its â€Å"cognitive map† or discovering its way out of the maze. It is expected that the trainers/students will be able to discover and grasp the behavior of the animal in order for them to get along with it easily and to successfully condition it to what it should do. III. Project Objectives Every experiment or proposal has its expected outcome(s). It is important that the expectations of the group will not selfishly depend on â€Å"what they just have to get or achieve.† Whatever the results are, it is significant that the learning and acquisitions from the experiment will be then applied in everyday situations. The following are the intentions, aims and goals of the students/trainers behind this project: †¢ To get to know more about the animal (Guinea pig) as well as its likes, dislikes and whatever that grabs its attention †¢ To train the animal with proper care and patience and help build its cognitive map to help it get out of the maze †¢ To build a healthy relationship between the animal and the trainers †¢ To give the animal proper attention and exercise its intelligence †¢ To provide the animal’s physiological and biological needs †¢ To be able to grasp and comprehend how the Guinea pig behaves and how it can be compare d to other animals and even to human beings †¢ To finally apply and practice the gained knowledge about the theories of learning †¢ To discover more about the importance of animal studies in Cognitive Neuroscience †¢ For the students/trainers: To pass 50% of the exam and 10% of the final grade What are the benefits of this project? †¢ The Guinea pig will have been able to exercise its learning. †¢ The students will be able to value cooperation, patience, perseverance, tenderness and determination toward the animal and toward each other in order to have a harmonious relationship. †¢ The animal care level of the students will increase tremendously especially when they have been able to realize how an animal should be treated and be taken cared of. †¢ Animal research and experiments will be widened and will be enhanced more when applied properly to everyday situations. †¢ Queries about some behavior will easily be observed easily by just the use of animals if one has already mastered how the experiments would run and what desirable attitudes he must invest. †¢ The theories of learning will be more elaborated, practiced and applied in day-to-day activities. †¢ The students will finally and fully appreciate the importance of animal studies in Cognitive Neuroscience. What are the theories of learning that could be possibly applied during the training? We will associate here the â€Å"The Three Theories of Learning† by Edward Lee Thorndike which are the law of readiness, exercise and effect. Before we start the experiment, we should first condition the Guinea pig and make it ready so that it will not be shocked or stressed about the activities that we are going to introduce to it. The assigned trainer should also be ready in handling the experiment to avoid any failure or any disruption. Whatever the successful activities and procedures are must be continued and exercised more so that the animal will easily forget the things that it has learned during the experiment. If the things related to the activity will be associated well, then there will be a good result. We will also apply here the â€Å"Classical conditioning† by Ivan Pavlov because we are going to associate food and a bell in order for the Guinea pig to pass through the maze easily. These stimuli when applied at the same time will grab the attention of the animal making it be more alert in the activity. IV. Do’s and Don’ts in handling Guinea Pig Do’s The guinea pig Project Implementation/Procedure We prepared a series of tasks and goals that should be achieved during the training. We will have it done one at a time until the Guinea Pig has mastered the maze as well as successfully going through the obstacles. The following are the tasks and goals that should be achieved during a specific week: First week of training: During the first week of preparation and training, we will first finalize the structure of the maze consisting of three entrances and three exits with at least six turns in entrance 1 to exit 1, entrance 2 to exit 2 and entrance 3 to exit 3 as well as placing corresponding obstacles. It is also important that we will observe the animal first before the training proper so that we can easily adjust to its weaknesses and its strengths. By then, we will let the animal explore the maze for a couple of minutes during its first encounter with it. We also plan to starve the animal first before we start every session (this will be done all throughout the project length). Afterwards, we will start the one-route training (starting with the easiest one) by using different strategies and techniques without hurting the animal. This is also the time that we will now associate the food and the bell. If ever the animal has mastered the first route or path, we will then start to position and introduce it to the second one. Second week of training: The procedure will be the same but the training will get even more difficult as the animal is being placed into a new path and letting it pass through an obstacle. When the animal has already mastered the second route, we will then introduce it to the third one. However, while we are training the animal to successfully go through the second one, there will be times that we will try to put it back to the first one so that whatever is installed in its mind will be made recent until the end of the training. Third week of training: By this time, the Guinea Pig should have mastered the first and second routes and should be finished with the third one. Once it has accomplished everything including obstacles, we will start to randomly assign it to any entrance. Fourth week of training: We will repeatedly continue the activities we have accomplished during the first three weeks. This will serve as the polishing part and so that the Guinea pig will enhance its cognitive map and for us to accomplish a successful training. We will also record some scenes during some sessions to serve as a back-up if ever the said animal will die or lose its mind before the final performance.

Overview Of The Business Planning Process Business Essay

Overview Of The Business Planning Process Business Essay Subway chain is the third largest fast food chain in the world after McDonalds and KFC. The first Subway was founded in 1965. The founder of the Subway chain, Fred De Luca, started running his restaurant business when he was only 17 years old. The first Subway restaurant was opened nine years after its foundation in Connecticut where the headquarter is now situated in Subway Denmark. Now there are more than 30,000 Subway restaurants in 88 countries worldwide and it is the worlds fastest growing franchise chain. New Subway restaurants are opening all the time. The franchise chain has employed more than 150,000 people. (Subway 2009) Subway offers customers many different kinds of fresh submarine sandwiches also called subs. Customers always decide how they want their sandwiches to be served. Subways advertising is based on freshness. Slogan Eat Fresh tells that Subway chain uses only freshly baked bread and fresh ingredients. Subway has a lot of competitors for example McDonalds, Burger King. (wikipedia) Terms and reference This report was written at the request of Guillermo Merelo our Organisation and Management tutor, to investigate and analyse management in organisation in the context of current management theory. Scope and Methodology The report considers a range of organisation issues, researching key aspects of management within the organisation. The organisation structure and processes are analysed and evaluated in relation to current theory. There are two types of sources which are related with the research of assessment. Primary These are the major sources in this all the interviews related with the assessment are coming. Secondary The information getting from the internet and books come under the secondary sources. Executive summary Type and Size of the organisation The subway which situated in the Mangere is owned by the owner Trung Keue. Total 6 employees are working in the store and they are well trained as well as doing the proper job with great and excellent skills of customer service. Organisation structure The Subway has a very simple organisation structure so the business can be run smoothly and effectively. All the jobs are assigned to the staff and everybody knows where they should report. Company has frontline staff to serve the customers and managers to manage the business. Environmental factors For a company it is important to know the market it is operating in. Knowing the possibilities for entering the market and the potential customers are vital. Furthermore it is a good idea to look at the macro environmental factors that are influencing the market. To get a better knowledge about a market, the following main question is asked: How attractive is the market for fast food? Planning and controlling Every planning process goes through a series of stages.   In essence the aim is to complete each of the following steps: Analyse the external environment Analyse the internal environment Define the business and mission Set corporate objectives Formulate strategies Make tactical plans C:UsersfriendsDesktopdownload.jpg Team structure and dynamics As the subway is the fast food restaurant business so there are 6 to 8 family members are the backbone of the company as well as company has some of full time and some of part time staff to help them in business. All staff is personally trained by the owner so the best customer service can be provided. And company want the front line staff to attend every single customer when arrive in the store. Leadership There are some types which a company wants to see his/her as a team leader. As per good leader, there are some key elements which every team leader should have, which are following as:-responsible, motivate and well co-operate. 2.1 Type and Size of the organisation 2.1 a Findings: Subway follows the informal structure as the company always welcome the views and the ideas of all their staff. As company is small, it has small team of staff members. By adopting this structure all the seniors in the company can interact with the frontline staff and the managers as well easily and effectively. As frontline staff is the best medium that can pass the customer opinion to the senior level so business can do changes as per the customer requirement and the demand to get the maximum profit with the customer satisfaction. All the staff feel more confident and feel like a team and do their best to achieve the company target. All the staff members meet on regular basis and share their experience and views. 2.1 b. Analysis According to me the subway is one of the well reputed organisations among the food courts because it is operated by the American Doctors Association maybe thats why the subway got more popularity among people around the world. Moreover, the total numbers of staff are sufficient if they are well trained and organised by the owner. Because the workers working in the subway they are skilled workers as well as they do a lot of work and facing new challenges at their workplace every day. Subway makes fresh and healthy sandwiches on the demand of their customers. Moreover, for the satisfaction and the trust of the customer staff prepare the sandwich in front of the customer as per their demands and suggestions. In my views subway has to provide the different dresses to crew and manager so that everyone can see the difference among them. Furthermore, because of growing fresh food industry, people are now more preferring to subway restaurant than other fast food industries. 2.2 Organisation Structure 2.2 a Findings Team The subway restaurant management system consists of two basic parts. For each component of the organisation there is a manager who keeps on eyes all the activities which employers are doing and the employer only report to the manager. Subway is using both the organisation structures traditional and modern as well, it does depend on the situation. Any of the complaint directly goes to the head office and it go through the phone and internet. Subway restaurant has different department for different purpose like development, and finance. The team working in the subway restaurant they are doing their work very effectively. They always report each other and if any problem arrives then they solve together. Time by time the subway offers to the customer different type of cheap deals of food which affordable for the customers. Actually the association work too effectively they always keep in mind the customer demand and what type of food they like as well as they also keep in mind the both kind of people vegetarian and non-vegetarian. Customer A company needs to know who its customers are. To know the target group and its preferences can be a huge advantage. Knowing this would make it easier to make decisions concerning products, service and promotion. Structure Organizational structure characterized by (1) Flatness: communications and interactions are horizontal, (2) Low specialization: knowledge resides wherever it is most useful. Organic organizations are comparatively more complex and harder to form, but are highly adaptable, flexible, and more suitable where external environment is rapidly changing and is unpredictable. (Adrian Kwan) 2.2 b Analysis According to my views the subway restaurant has flat structure. A flat organisation will have few layers or just one layer of management. This means that the Chain of Command from top to bottom is short. Span of control refers to the number of employees that each manager is responsible for. If a manager has lots of employees reporting to them, their span of control is said to be wide. A manager with a small number of direct reports has a narrow span of control. Due to the small number of management layers, flat organisations are often small organisations. The structure of the organisation: Flat Organisational Structure Diagram Instead of this there is no difference in the looking of manager and the workers. In the organisation manager should always look different in dress than workers then the customers easily find who the manager is and if they got any issue then they can complaint him. If any employer doing any mistake or customer service is not good then the complaint should reach till the manager or the owner of franchisee but instead of this customer complaint directly go to headquarter. 2.3 Environmental factors 2.3 a Findings External factors The external factors is outside influences on the business. Various factors can impact on the business to get its goal. These factors are social, legal and technology changes. The external factors which impact on the subway restaurants are: Social-  The social impact is that how consumers, households and communities behave against the organisation. For instance, changes in attitude towards health, or a greater number of pensioners in a population. Legal-The legal effect is in which way legislation in society affects the business. E.g. changes in employment laws on working hours. Economical-  How the economy affects a business in terms of taxation, government spending, general demand, interest rates, exchange rates and European and global economic factors. Political-  How changes in government policy might affect the business e.g. a decision to subsidise building new houses in an area could be good for a local brick works. Technological-How the rapid pace of change in production processes and product innovation affect a business. Ethical- what is regarded as morally right or wrong for a business to do. For instance should it trade with countries which have a poor record on human rights? (tutor 2 u) Internal factors The inner factors belong to strength and weakness of the organisation. The internal factors strongly affect that how company meet its objective and goal. The internal factors come under: Staffing-The Subway restaurant care of all the staff members. The company treat their staff as a family so they can feel confident and secure in the company. The company always try to minimise the dispute between any of the staff member but even if anything happen, the owner of the subway restaurant always try to resolve the matter within the organisation. Training- Staff training is very important for any organisation. In the first two weeks the subway owner provide the specific training to the new employer as well as if he dont understand everything in the two week period of time then the manager give him more time to understand the task because the organisation objectives and goal stand on the excellent service. Product Quality Quality is the main part for all the business especially when dealing with food industry and the owner of the subway restaurant knows that very well that to get the goal of the organisation the best quality product is the best and easy way for the organisation. The managers of subway restaurant always tell the employee about the quality of the product such as: bread, salads and other meat product. Because the subway restaurant motto prefer to the eat fresh and its the rule of the every subway restaurant that they will provide all the fresh vegetables and meat as well as if any product find by the investigation team then they give the warning once after the store can be out of competition. Safety There are some safety rules the employees are following during the work time. They always wear the gloves while they are serving the customer and the big thing is no one can use the same gloves second time because if they will use the same gloves for the next customer then it can be the cause of food reaction and some time customer are eating vegetarian some of them dont like non-vegetarian so the employee always keep in mind the safety for the customers and themselves. The another thing while the closing time at night they always put the sign wet floor when they clean the floor and if they will not then maybe they have to face heaps of problems. 2.3 b Analysis According to my views Subway restaurant is the well organised fast food organisation and there are others in the market like McDonalds, Burger King, and KFC as competitors. Because of other fast food restaurants subway decreases the sale and customers. Other food restaurants provide the food in fewer prices thats why most of the majority of customer attract to them. Subway is too expensive against them and they should decrease the price and make them under the pocket of people because people are not happy to spend lot money. Moreover they should give the special discount to the regular customer and then it will help a lot to make or attract the new customers. Further if any customer complaining about the product or the service they should give him free foot long sub or whatever customer need. Apart from this subway restaurant provide same deals for long time. They should change their menu according to the demands of customer. The best way is to get the feedback from the visitors and then improve the way of service. 2.4 Planning and Control system 2.4 a Findings Planning and controlling system is the main and difficult part for the every organisation. Its depending on the owner of the organisation how he will set the strategic plan to achieve the goal. The planning chart goes through like this: Overview of the business planning process Effective business planning has to begin with an honest and realistic appraisal of the current position of the business.   The formal term for this is situational analysis and there are several planning tools and methods which are helpful in putting the analysis together. The true purpose of situational analysis is to determine which opportunities to pursue: PEST analysis    it is a useful tool for any business to understand the big picture of the environment in which you are operating. By understanding your environment, you can take advantage of the opportunities and minimize the threats. SWOT Analysis The major source to find any of the problems in the organisation is swot analysis. It show the what are the cause that business going down or losing its sale. There are four elements of swot: C:UsersfriendsDesktop1268846750fRcf1x.jpg Strength There are number of food restaurants in the market and make the space in the market place its too difficult and subway restaurants trying their best to make the best space in the market thats why now a days they are providing numbers of meal to the customers. Weakness The main part of every organisation is their employee it depending on them how far they will achieve their goals. The subway restaurant team members always keep in mind to give an excellent service to customer. Moreover its the first part of their duty to serve the customer nice and well. Opportunities The opportunities give the more advantage to the organisation to achieve their goals. Its show what are the possibilities to make the better place in the market against other organisation. Threats There are numbers of problems comes while any businesses take place in the market. The major is the finance. Now a days establish a business is not easy its too hard for everyone and if anyone opening the business then its second thing comes in front that how far it will successful. Benefits of planning: Manage risk planning for the future provides an organisation with an external focus and can help identify potential risks for the organisation, highlighting your weaknesses and alert you to future dangers. Motivate your staff Thinking strategically or long-term provides the opportunity to look back at past successes and celebrate what you do well. Recognition of such achievements will not only encourage staff to make future improvements. Be creative Bringing everyone together to talk about the future of the organisation often helps to develop and stimulate new ideas, working out how to do things better, improve on past performance and seek to deliver sustainable services into the future. Improve corporations It helps to all company to work together in a teams and all gives their best in every task. All company staff corporate with each other in any stage and helps each others. 2.4 a Analysis In my views the planning should be in long term period of time and in the research it found that subway restaurant have no any long term planning that what they will do. Even the employees are just coming to do their task and they are not giving their any views to the owner or manager. Other thing is the manager is not behaving well with the employees. So they keep on leave the job and when they hire the new worker then they spend the more than two or three week to train him. Apart from this they are not doing the group task. During the work if they are doing anything wrong then they are not thinking what is the impact of the mistake on the business and its found that during the shift the manager did rude behaviour with the customer because of that subway restaurant lost the customer as well as reputation. The owner should well organise the team and divided their task and other thing the manager not doing his task and he putting the burden on the employees. Furthermore the controlling system is not well the workers going to finish their job what time they want even they not inform to owner. There should be the proper system of controlling. They should ensure that the right thing happening in the right way and at the right time. 2.5 Team structure and dynamics 2.5 a Findings Subway Organization is collections of people. Within these groups, there are many separate teams created for specific purposes. Individuals might be on a single team, or multiple teams. By doing this, it improve productivity quality. Formal or informal:- The formal group is the  deliberate  and  systematic  grouping of people in an organization so that organizational goals are better achieved. It means that the total no. of people working in this business is divided into smaller groups and each group is responsible for fulfilling a task which would ultimately contribute to fulfilling the organizations goal. This increases the efficiency of the organization. Roles of individual in a group:- Makes sure that job is done by given time limits They keep in mind the group works and the task Makes sure that everyone knows what they are supposed to do. Assists the ones who need help Gives different suggestions Ensures that everyone has understood and is able to pass the created information forward Makes sure that everyone is able to do his/her tasks Asks critical but constructive questions Encourages everyone to do their best Gives credit for good ideas or good jobs and also reward them if they have done well. Invites shy or silent workers to contribute Gets all the needed materials and tools and takes care of them Organises the environment suitable for effective work and teamwork 2.4 b Analysis Structure helps to define the tasks and responsibilities, workers role and relationship and channel of communication that exist within an organisation but in the subway there is no proper system to maintain the group task. If the worker dont know how to do the job then they should give him proper training and there should be batch on his t-shirt that this worker is under the training. Nobody understand the importance of the team structure and they miss use their job position as well as if anyone is not doing the proper job then instead of tell him the other workers always try to put him down that is the bigger thing happening in the subway. 2.6 Leadership 2.6 a Findings A simple  definition of leadership  is that leadership is the art of motivating a group of people to act towards achieving a common goal. A leader is a person who is the one in the group that possesses the leadership skills that makes others want to follow his direction and do the task. The good leader always keep in mind that how he will manage all the things and he always use the specific plan for each task. He always prefers to the team to give their views that how we can achieve our target. He always try to do his best as well as comparing to other workers he always do the extra things and give the time to the employee because he know that the workers are the base of the organisation. 2.6 b Analysis The team leader always know the workers attitude and he working according to them but in subway restaurant the manager of the workers dont know what he has to do. He is not defining the task to his workers and instead of encourage then he always try to show them that he is the best. The main thing he is not discussing the problems with the employees that what type of problems they are facing during the work time and if they are getting then he should try to solve them as good leader. Thank you

Ground Effect :: physics

The Ground Effect (or Wing in Ground Effect) is a natural phenomenon that occurs due to vortices caused by a difference in pressure between the two sides of a wing. This effect can be very dangerous to inexperienced pilots, but can be utilized by creative engineers. Nearly all pilots have experienced a strange phenomenon during landing. While everything is happening as it should during decent, a 'cushion' of air gets trapped below the wing during the last few meters to the runway. This throws off the rate of decent and can be dangerous if the pilot has already begun to flare up and decelerate for landing. This means the plane would climb again while slowing down, which would easily lead to a stall. However, pilots who are aware of this effect can use it to their advantage. Pilots during World War II who had fuel leaks flew scant meters off the ground, conserving fuel until safe territory was reached. This effect is not really caused by a cushion of air at all, rather, by vortices of air off the tips of the wings. For a plane to create lift, its wings must create low pressure on top and high pressure on the bottom. However, at the tips of the wings, the high pressure pushes and the low pressure pulls air onto the top of the wing, reducing lift and creating a current flowing to the top. This current remains even after the wing has left the area, producing really awesome vortices. This flow of air reduces the high pressure and increases the low pressure systems, thus reducing lift and increasing induced drag a great deal. However, once the plane nears the ground (usually half of the distance from the wingtip to fuselage) this flow is significantly reduced. Therefore, the lift is significantly increased. This is the ground effect. Creative engineers can take advantage of the ground effect and create craft called Ekranoplans. These were gigantic boat planes built by the Soviet Union during the Cold War to transport large amounts of material quickly. These planes could only fly in the ground effect (over water, ice, or flat ground) but were very efficient.

Faulkners Light in August - Point of View :: Light August Essays

Light in August - Point of View    Most of Light in August's story is told by a third-person narrator. In some third-person novels the narrator is omniscient (all-knowing) and objective. In others he takes the point of view of the central character. In Light in August the narrator is often objective, as, for example, when reporting dialogue. But what is unusual about this novel is the way in which the narrator's point of view shifts frequently from one character to another. And even when reporting from the point of view of one character alone, the narrator sometimes stays on the surface of that character's speech and thoughts, while at other times he has access to memories so deep the character himself may not be consciously aware of them.    The difference between this shifting point of view and the point of view of an omniscient narrator is important. For example, you first hear of Joe Christmas from Byron's point of view. Byron seems a sympathetic character, so you tend to accept what he says. Later you see Joe Christmas from his own point of view but without access to his deepest thoughts and feelings. When (in Chapter 6) the narrator finally dives into Joe's buried memories, you get a completely different picture of him. But in Chapter 19 you see his final escape and murder from the point of view of Percy Grimm. One of Faulkner's purposes in this approach is to contrast public images with private realities. The Joe Christmas that the town of Jefferson knows is different from the Joe Christmas seen from within, and Faulkner's shifting point of view keeps you aware of that and other such contrasts.    Occasionally one of Light in August's characters tells his story in the first person, for example, the furniture dealer in Chapter 21.

The Young Goodman Brown Story, An Act of Faith :: Free Essay Writer

In his story "Young Goodman Brown," Hawthorne cleverly projects his attitude about the Puritan religion choosing a Christian love over the Puritan religion in this story of a mans journey to a revival. The name Hawthorne gave to his character is also significant as it implied Goodman Brown was a good man and the color brown meant that he was not perfect nor was he evil. This story highlights Goodman's commitment and faith to his wife's love and Christianity over the Puritan religion ultimately causing him to be subjected to suspicion by the community at a time where witch-hunts subjected the innocent to suffering and death. The story takes place at sunset in a Salem village during a difficult time for religion. Goodman keeps from his wife the details and purpose of his journey. He tells her good bye and makes it obvious he is leaving her behind out of obligation. He intentionally describes his wife's beauty as well as her love and desire for him. He did this to convey the first time he overcame temptation in favor of his religious obligation. His wife Faith reveals her inner desires for him. She attempts to convince him to stay but he externally exhibits his commitment to his religion obligation to make the journey while internally he is unsure about his religious convictions. Goodman reassures his wife of his faith in their relationship and assures her of his return. No doubt Hawthorn meant to show Brown's faith in the couples love for each other and the difficult choice he made to go on his journey. He leaves her behind, which shows that he is leaving sin behind because he resisted the temptation to s tay due to his obligation to go. "Dearest heart, " whispered she, softly and rather sadly, when her lips were close to his ear, "pr'ythee, put off your journey until sunrise, and sleep in your own bed tonight. A lone woman is troubled with such dreams and such thoughts, that she's afeard of herself, sometimes. Pray, tarry with me this night, dear husband, of all nights in the year! " "My love and my Faith, " replied young Goodman Brown, "of all nights in the year, this one night must I tarry away from thee. My journey, as thou callest it, forth and back again, must needs be done 'twixt now and sunrise. As a result, Goodman and his wife were fulfilling their obligations and obedience to each other.

Ovarian Cancer Research Paper

Sydney True Psych 471 Reproductive Cancers Assignment University of Nebraska-Lincoln Fall 2010 Ovarian Cancer Research Paper Ovarian cancer is a type of cancer that is characterized by the formation of the cancer cells in the tissues of a woman’s reproductive glands, the ovaries. It is when normal ovarian cells begin to grow uncontrollably that this cancer develops into dangerous malignant tumors that can be found in one or both ovaries.There are three types of these cells that are responsible for ovarian cancer: Surface epithelium, Germ cells, and Stromal cells. Surface epithelial ovarian cancer is the type that grows on the outer surface of the ovary. This is the most common form of this cancer, appearing in about 90 percent of ovarian cancer cases. Of the more rare forms, germ cell tumors originate specifically in the egg-producing cells and the Stromal ovarian cancer in the supportive tissue encasing the ovaries.In women, older age and obesity may increase the likelihood o f developing ovarian cancer. Other factors include a personal or family history of this or other types of cancer, women who have taken estrogen after menopause (especially for longer than 5 years), and women who have trouble conceiving. The symptoms that are commonly associated with ovarian cancer are similar to some less serious disorders, but in this case, they may occur more and become more severe.Cancer Treatment Centers of America (CTCA) list on their website (www. cancercenter. com) that the most general â€Å"symptoms of ovarian cancer include: Bloating, nausea, constipation, or diarrhea, change in urinary frequency (feeling like you have to go more often), pressure in the abdomen, back, or legs, vaginal bleeding (including heavy periods), and fatigue. Unfortunately, and as any woman can attest to, these symptoms may be part of a normal menstrual cycle. Thus, making this a difficult cancer to detect.Women are encouraged to become more aware of how their body usually feels an d see a doctor if any abnormalities persist after several weeks for an examination. In order to make a diagnosis of ovarian cancer a doctor will perform a serious of tests including: a pelvic examination for any knots or bumps that could be possible cancerous growths; a pap smear to test for signs of cancerous cells; an ultrasound that tests the sound waves of healthy tissue versus potential tumors.A magnetic resonance imaging (MRI) test uses radiofrequency to distinguish diseased tissue from normal tissue. A CA 125 blood test will show a possible increase in levels of CA 125 protein, an increase that is often linked to ovarian cancer. A gynecologic oncologist can perform a laparotomy to collect fluid samples from the abdominal cavity in order to test for abnormalities. Lastly, a less invasive test that is similar to the laparascopy but requires only a few small incisions. Once a diagnosis of the cancer has been made,

The Scarlet Ibis

Doodle and the scarlet ibis are similar in many ways. First, Doodle could not walk until his brother taught him how to walk. However, it was not just the help from his brother. It was Doodle’s will that made him able to walk by himself. Doodle was willing to try again and again until he was able to walk. Doodle wanted to make himself and his family happy. The scarlet ibis, in order to fly, must try again and again until it can fly. Because they are willing to do anything to succeed it shows that Doodle and the ibis are similar. The ibis and doodle are very similar to each other which could amaze anyone. The scarlet ibis and Doodle are handicapped, but still struggle to have a normal life. First, the scarlet ibis is small and has fragile legs just like Doodle. He was handicapped, small, and fragile. Doodle is just like the Scarlet Ibis who struggles to fly, just like as Doodle struggles to live a normal like everyone else. Doodle was out of place in his world too because he was different from others. Also, the Scarlet Ibis is out of place in their yard. The bird is not commonly seen around Doodle’s neighborhood, as if the bird was lost. The Scarlet Ibis was also injured and small, just like Doodle. Doodle and the Scarlet Ibis both exhausted themselves, eventually leading them to death. Doodle and the Ibis both have fragile legs. The bird exhausted itself to death to try to fly to where he originally may have belonged. Doodle exhausted himself to death by staying in the storm too long. Doodle and ibis lived in the world where they cannot survive. In the end Doodle and ibis died because they pushed themselves to the limit. The Scarlet Ibis

Life Support

The article â€Å"Do the Poor Deserve Life Support? † by Steven E. Landsbury raises the issue of whether or not we should keep people on life support when they cannot afford it. Although it is a horrible situation I feel that Baylor Regional Medical Center did the correct thing by removing Tirhas Habtegiris from her ventilator. If hospitals provided her and others with this service for free it would mean budget cuts. These cuts would affect the care which is provided for the rest of the general public. Also, it would mean that someone else's insurance or taxes would have to cover the cost of keeping her alive. I did some research and saw that to keep someone alive on a ventilator would cost between 2000-3000 per day. Financially, it would be a bad idea to try to save every single person, rich or poor. Seeing as how the poor obviously can't pay for themselves, it would cause a strain on society to pay and use their own money that they would need themselves for vaccines, surgery, medicine ect. The general public would suffer because they wouldn't receive the quality service which they have been paying for. Economically speaking, no â€Å"free† life support should be given to anyone that cannot contribute back to the industry that is paying for the procedure. Considering that the life support we are dealing with here is mostly ones that will prolong the death of an individual, there is little to no benefit to keeping an individual alive. In that regard, they should be denied their life support request and left to die from their condition. Simple law of economics. If the cost is greater than the benefit, do not do it. At the same time it would be ideal to provide everyone with life support. This shows in my opinion that our Medicare system needs to change. How we will go about it I do not know. The end of Ms. Habtegiris' life was tragic. Most of us won't have to make such a choice as whether to pull the plug or not, that is the good news. It was wrong for Baylor to pull the plug but it is clear that in the real world of limited medical resources that hospitals will be making similar decisions in the future. Life Support The article â€Å"Do the Poor Deserve Life Support? † by Steven E. Landsbury raises the issue of whether or not we should keep people on life support when they cannot afford it. Although it is a horrible situation I feel that Baylor Regional Medical Center did the correct thing by removing Tirhas Habtegiris from her ventilator. If hospitals provided her and others with this service for free it would mean budget cuts. These cuts would affect the care which is provided for the rest of the general public. Also, it would mean that someone else's insurance or taxes would have to cover the cost of keeping her alive. I did some research and saw that to keep someone alive on a ventilator would cost between 2000-3000 per day. Financially, it would be a bad idea to try to save every single person, rich or poor. Seeing as how the poor obviously can't pay for themselves, it would cause a strain on society to pay and use their own money that they would need themselves for vaccines, surgery, medicine ect. The general public would suffer because they wouldn't receive the quality service which they have been paying for. Economically speaking, no â€Å"free† life support should be given to anyone that cannot contribute back to the industry that is paying for the procedure. Considering that the life support we are dealing with here is mostly ones that will prolong the death of an individual, there is little to no benefit to keeping an individual alive. In that regard, they should be denied their life support request and left to die from their condition. Simple law of economics. If the cost is greater than the benefit, do not do it. At the same time it would be ideal to provide everyone with life support. This shows in my opinion that our Medicare system needs to change. How we will go about it I do not know. The end of Ms. Habtegiris' life was tragic. Most of us won't have to make such a choice as whether to pull the plug or not, that is the good news. It was wrong for Baylor to pull the plug but it is clear that in the real world of limited medical resources that hospitals will be making similar decisions in the future.