Opportunity cost Essay Example | Topics and Well Written Essays - 1000 words - 1

Opportunity cost - Essay Example The word cost in the context of economic production is defined as the opportunity cost of producing any good or service. It is considered to be the value that the factors of production or the resources could have generated if they were utilized for the next best use. In other words the opportunity cost is the sacrifice of the next best alternative that is made by consumption or production of a good or service. Thus when the resources are limited an individual has to make choices between the different alternatives. Accordingly by choosing one alternative he gives up the opportunity for enjoying the other remaining alternatives that he has not opted for. This is known as the opportunity cost of consumption or production. Hence it is the most important element in the context of economic that helps in the determination of the choice between the scare resource and the efficient allocation of the resources. Hence the opportunity cost is not only the money value that is given up for one par ticular choice but also the time costs and the psychological costs that are paid for the non-consumption of a product or service. This can be explained with the following example. A person having $10 may decide either to buy a book or an ice cream. If the person buys a book he would have to give up his opportunity to buy the ice cream and enjoy it. On the other hand if he buys an ice cream he gives up the opportunity to read the book. In both the cases the person has to pay an opportunity cost for choosing one option over the other (Samuelson 17). The concept of opportunity cost is used mostly in the context of production decisions. The main factors of production include capital and labor. Suppose a person works in a factory and he earns $10 per day. On the other hand he could have worked in his own farm and could have earned $ 7 a day and could have enjoyed labor for a longer time. Therefore by

Public administration Assignment Example | Topics and Well Written Essays - 750 words

Public administration - Assignment Example He further adds, should precaution measure be taken into place, disasters would not be so disastrous because preparedness would be the order of the day with leader being on the frontline championing for effective management of disasters. The writers use game theories and Schelling curves to look at distributed decision making and show their usefulness in many classes of problems and in shaping the understanding of payoff functions for the problem in question. The major concept illustrated in the book by Gerstein, (2008) through those theories is that rarely is a disaster accidental, rather, there is always signs way before it happens. Theories, that disasters are bound to happen, can only be argued by leaders who are not ready to take responsibility of their actions because they tend to flirt with disaster. Decision making processes must be guided by previous disasters and leaders should not live in assumptions, disasters can be controlled if leaders in public administration lived up to their billing. Chapter 1 examines the Columbia tragedy focusing on Rodney Rocha, a NASA engineer who tried to get the agency to determine the true risk to Columbia, but eventually giving up and later observing the tragedy occur. The second chapter explores hurricane Katrina and the question remains why so little was done when danger was imminent, according to Gerstein, (2008), if leaders were serious enough regarding their public duties, there would have been a damage control and the results would not have happened the way they happened. The space shuttle challenger and the chernobyl were next explored in the next chapters and again, warnings were ignored. Another case explored is the vioxx study that led to numerous deaths in Vietnam only because the company in charge did not inform the public on the dangers when they found out, rather they continued to do research. Â  In chapter 10 of the book,

Market analysis and management of Liberty Cinema

Market analysis and management of Liberty Cinema At the liberty cinema, the customer comes to the location in order to get the move entertainment, since the customer has to be physically present to experience the movie on the theater screen. The geographical cinema is conveniently located at No 35, Dharmapala Mawatha, Colombo-3. This location is very convenient since it is in the heart of Colombo making it easily accessible for all the customers from Colombo as well as out of Colombo. (Service schedules) Speak about time, only geographical location is mentioned People According to Lovelock and Wright (2002) people mean customer and employees who are involved in service production and provision, and many services depend on direct personal interaction between customers, firms and employees. The nature of these interactions strongly influences the customer perception of service quality. Customers often judge the quality of the service they receive largely on their assessment of the people proving services. From a cinema customer expect standard service, value for money and so on. On the other hand the employees need to enhance their profitability by satisfying customers fully. The targeted groups of customers for liberty cinema are mainly teenagers between 16-24 years of age, children under the age of 16 and families and therefore they screen cartoons, fictions and actions movies (English and Hindi only) in order to cater to their target market well. They screen these movies along with the worldwide release dates in order to cater the desperate customers well in advance. As you can see from the diagram, Liberty Cinema employees 17 staff that are recruited by the firm and 2 security officers from an outsourced company. Special training has been provided to the technicians to overcome any interruption .All employees are highly motivated and their efficiency can be easily seen on highly crowded days. Speak about front stage and Back stage employees in the organization try to divide employees The success of marketing a service is tied closely to the selection, training, motivation and management of people (Payne, 2001) Physical evidence According to Lovelock and Wright (2002) and marketing terminology glossary Physical Evidence refers to visual or other tangible parts or clues that provide evidence of service quality and performance which customers can actually see or experience when they use a service. (http://www.mshmgi.com/glossary,P,Physical+Evidence.html) (Lovelock and Wright, 2002 (Offline), Principles of Service marketing and management, Second edition) Or This is the service firms physical environment where the service is created and where the service provider and customer interact, plus any tangible elements that are used to communicate or support the role of the service. (the essence of service marketing, series editor: adrian buckley, author: adrian payne,2001) In this service which is the film entertainment the visual or the other tangible clues that provide evidence of service quality and performance comes in a number of various ways. The Paper works such as invoices which are given when advance booking is made by visiting as well as the e-mail when booked over the internet and tickets provided before entering the cinema hall, furnishings of the interior cinema and seats, Internet WebPages (www.eapmovies.com), uniforms of employees (the employees wear black color trousers and orange t-shirts with the name EAP movies printed on left pocket), the building, the advertisement provided in newspapers and websites and so on. Speak about Create and maintain physical appearances Buildings/landscaping Interior design/furnishings Vehicles/equipment Staff grooming/clothing Sounds and smells Other tangibles Manage physical cues carefully- can have profound impact on customer impressions Product All the components of core and supplementary products that create value for customer Core product and supplementary products of Liberty Cinema Core product In service marketing, product refers as a service. product must be unique from competitors because when customers approach to service organization customers must feel no other service providers offer such features, Libertys core service is entertaining customers so their core product Is movies, especially shows latest Hollywood and Bollywood movies, particularly U rated movies, Liberty targets only Family movie. Supplementary product Supplementary product is additional service, that is delivered during the core production process in order to enhance the core product value and make customers to feel more convenience, Liberty is a one of the best cinema hall in Colombo that provides supplementary services that are Car park (outsource) Snack shop Comfortable seats Air condition Reservation State of the Art Surround Sound System It is apparent is a cinema hall cannot have many other supplementary services however, Liberty provides necessary additional requirements. Other types of products Expected product Expected product (service) is directly links to Core product, Expected product, is customers expectation on the core product. Customers expectation entertainment movies, if customer is not satisfied shown movie. Lets say Two movies are released X and Y and liberty shows Y movie but customers expectation is X movie definitely that will ruin Libertys reputation and profit. Therefore, not only Liberty but also other Service organizations must consider customer expected product. Productivity and Quality Efficient and effectiveness in Service Productivity Better Service productivity is the degree to which organizations reduce input and increase output that is the existing trend in service sector this will help to increase profitability so as Liberty Follows this concept. Productivity can be easily seen when present at the cinema. The staff is highly efficient and productive, helping keep the environment clean and having the viewers enjoy the movie with maximum clarity and quality. Due to this success, Liberty Cinema enjoy houseful shows every time a box office movie is released, which earns an average revenue of Rs 600,000.00. In terms of productivity, Liberty Cinema employees 14 staffs and manages motivate them to gain their potential output. The premises is kept clean after every show so that everyone is able to enjoy. Customer driven approach productivity used in Liberty cinema Changing the timing of customer demand Liberty Cinema, tries their best to cater to the growing demand. They only provide the latest movie and they try their maximum to shows movies on simultaneous release all over the worlds. Example : Raavan was released simultaneously with the world wide release. Robin Hood is delayed due to the growing demand for the movie Eclipse. Involving customer more in production Customers involvement is huge during service production because they have to do all the task to get the service, technologies introduced to reduce the involvement of employees For E.g. Customers can get information such as show time ,place and can reserve tickets from Libertys website, Eticketing or can reserve ticket within a minute using Dialog SMS. Customers willing to server by themselves than others so as liberty follows this concept. For e.g. self-service pumps have increased gas station productivity (book) These factors shows Liberty currently involving improve productivity in order to unique among competitors. Service Quality Liberty Cinema enjoys to be the best state of the art modern theatre, its only competitor is also managed by their parent company that Savoy Cinema. Customers always compare the service with other competitors, when quality is below than competitors that shows poor service quality. Analyzing Libertys service quality dimension Reliability At the liberty cinema there 17 staffs including a manger, they works as a team to provide service accurately without any delay that is what customers always expect. In addition, it is a cinema hall so complete operation is depends on back stage staff, for e.g. they have three operating staffs, an accountant to keep organization finance record. Tangibles Liberty Cinema has been recently undergone refurbishment to give a modern touch. The exterior is more of a classic theater and interior is cozy making the viewer to enjoy the movie. The seats of highest quality and is placed and arranged to provide a clear view of the giant screen. Responsiveness and Empathy Liberty shows movies on time, but customers mostly need to wait to get tickets but they can book in advance by Email/Dialog SMS and can obtain the ticket in less than 2 minutes. Assurance To have good relationship with customers Libertys front stage people are ability to speak fluently in three languages and they are very polite with customers, and backstage staffs well trained to perform services for E.g. To be a Libertys main operator needs minimum two year experience as a co operator. Liberty should improve and maintain quality in order to acquire benefits in long run. Price http://www.eapmovies.com/internal/rates-and-show-times/ Management team tries their best not to vary the price of the ticket depending on what movie you watch. Since, there is less crowd attendant the cinema on weekdays; the management has reduced the ticket prices by Rs 20.00. They believe that this is successful to some extent. Marketers must recognize that customer outlays involve more than price paid to seller Traditional pricing tasks: Selling price, discounts, premiums Margins for intermediaries (if any) Credit terms Identify and minimize other costs incurred by users: Additional monetary costs associated with service usage (e.g., travel to service location, parking, phone, babysitting, etc.) Time expenditures, especially waiting Unwanted mental and physical effort Negative sensory experiences Promotion and Educational Liberty Cinema collaborates with other firms for its promotional campaign. Liberty Cinema uses the following Media for their promotional activities. Radio they collaborate with leading radio station and give away movie tickets to lucky winners. Paper Every weekends in all leading newspapers, Liberty Cinema gives away tickets to winner for question that are based on the current movie that is showed at the cinema. TV- With the help of the sister company Liberty Cinema promotes their movies on Swarnawahini providing review of the movie also promoting their service. Facebook Fan Page Depending on the movie that is screened, the promotion depends. Kids Movie- advertisement and posters at schools and also ticket is slashed by 40 % if a group visits. Teens and Adults Promotions at institutes and firms a Since they are located in a metropolitan area, any traveler or passer can easily notice the latest movie. They also have a large Screen providing movie trailers to passer, allowing them to see a glimpse of the movie. Instructional Material This is where the user or consumer is being helped with services that are provided. Liberty Cinema, does provide sign boards for the supplementary services that they provide additionally in case of emergency they will also project it on to the screen. Ex Vehicle Block. Liberty Website, Facebook and newspapers do provide full details the services that a movie fanatic can expect. Process

Racism In America Essay -- Race Racism

Racism In America Racism (n): the prejudice that members of one race are intrinsically superior to members of other race (Wordnet search, 1), a controversial topic in today’s society, a subject that many people try to sweep under the rug, but yet a detrimental problem that has been present in America since the colonial era. Will this dilemma come to a halt? Can all Americans see each other as equals despite their skin color and nationality; and what role has it played in past generations versus today’s generations and how will it affect our future? Has this on going way of thinking gotten better or worse? These are questions raised when many think about the subject; especially members of American ethnic groups and backgrounds, because most have dealt with racial discrimination in their life time. Since the beginning of colonization, America has been controlled by religiously and ethically diverse whites. The most profound cases of racism in the â€Å"United† States of America have been felt by Native Americans, Asians, African Americans, Mexican Americans, and Muslims. Major racially structured institutions include; slavery, settlement, Indian reservations, segregation, residential schools, and internment camps (Racism in the U.S., 1). Racism has been felt and seen by many in housing, the educational system, places of employment, and the government. Discrimination was largely criminalized in the mid 20th century, and at the same time became socially unacceptable and morally repugnant (Racism in the U.S., 1). Although racism was beginning to be looked down upon, and considered immoral ways of thinking, the ine... ...ericans. 06 Apr. 2008 . Finkleman, Paul. "Segregation in the United States." MSN Encarta. 06 Apr. 2008 . Kolchin, Peter. "Slavery in the United States." MSN Encarta. 2007. Henry Clay Reed Professor of History, University of Delaware. Author of American Slavery: 1619-1877 and Unfree Labor: American Slavery and Russian Serfdom. 03 Apr. 2008 . "Racism in the United States." Wikipedia. 19 Apr. 2008. 06 Apr. 2008 . "The Civil Rights Movenent." CNN. 1997. 06 Apr. 2008 . "Wordnet Search." Wordnet. 03 Apr. 2008 .

Peapod Service Quality: Gap Analysis and Recommendations Essay

One of the pioneers of online grocery delivery service, Peapod LLC was founded in 1989 even before the dot-com era by brothers Andrew and Thomas Parkinson to cater to people who wanted a more convenient way of shopping for groceries. (Peapod LLC, 2008) In its modest beginnings, Peapod’s founders were deeply involved in the business, even using their own cars to deliver costumer orders. (Ibid) Peapod then partnered with Jewel Food Stores, Safeway, Stop & Shop, Giant, and The Kruger Company before it was fully acquired by Royal Ahold in 2001. Today, Peapod is touted as a leader in the online grocery delivery service with over 120,000 registered customers. (Lunce, Lunce, & Maniam, 2006, p. 60) Management and Consumer Expectations Clearly, the Peapod’s success in a highly competitive internet-based marketing can be attributed to a management that is knowledgeable about consumer expectations. (Ibid) There is a good fit between management and consumer expectations. Undoubtedly, Peapod appeals to consumers because it enables them to â€Å"more efficiently screen alternatives so that they can focus on alternatives that match their preferences. (Andrews & Currim, 2004, p. 43) Online shopping is also associated with convenience, as it allows consumers to look for and order products â€Å"almost instantaneously using electronic agents that use information about an individual consumer’s specific preferences and the alternatives available. † (Ibid) At the same time, the internet platform allows Peapod to know more about consumer expectations and to use this information to improve operations and processes. Peapod’s Commitment to Service Quality Peapod’s business model itself speaks of the managements’ awareness about the behavior and preferences of its target market, and its commitment of quality service delivery: an online grocery store that delivers grocery products right into â€Å"higher income, higher opportunity cost of time, and time-starved† (Andrews & Currim, 2004, p. 43) households who conveniently order these online. Peapod has ensures that it maintains its captive consumer base through advertising and marketing strategies. The Peapod website, for instance, allows the company to communicate its main purpose of being more of a â€Å"time-saving service and not merely a shopping service† (Lunce, Lunce, & Maniam, 2006, p. 59) to consumers and also depends heavily on word-of-mouth advertising. Actual Service Quality Delivery and Communications Lunce, Lunce, and Maniam (2006) observe that Peapod has maximized the use of the internet to â€Å"change the shopping experience altogether. † (p. 0) This means that Peapod was able to fully automate customer service processes through its main website, including providing customers with the ability to compare product specifications, maintain a list of their preferred brands and types of products for faster transactions. Likewise, Peapod clearly tries to maintain a sense of quality through its employees, especially Peapod drivers involved in the delivery of the orders who are at the frontline of Peapod’s operations and customer interaction. (p. 61) Unfortunately, Peapod is not free from weaknesses. This is evident in Peapod’s logistics system, particularly on its ability to achieve timely deliveries, which could make the company suffer from an erosion of customer confidence in their services. Holmstrom, Tanskanen, and Kamarainen (1999) argue that the â€Å"weakness in Peapod’s service is receiving of the products† (p. 2) by the costumers, which is related to the company’s difficulties in working with tight time windows for delivery and receipt by the ordering household. For consumers, the concept of an online grocery also carries higher service quality expectations. For an online grocery delivery business, â€Å"it is likely that the narrower the time window and the more prompt the delivery is, the higher the customer satisfaction is, which has a positive influence upon the repeat purchase. † (Lunce, Lunce, & Maniam, 2006, p. 56) Based from the author’s personal experience, it has become more difficult to schedule a delivery in Peapod’s system because of the increased number of consumers who order groceries from the company. The encounter with difficulties in scheduling for the delivery was unanticipated, as a customer expects Peapod service to be as good based from company promotion and as attested by some of its customers. This reflects a gap in the Peapod’s actual service delivery vis-a-vis the concept of convenience that the company tries hard to communicate, which affects the consumers’ perception of Peapod’s overall service quality and customer responsiveness. If left unaddressed, this could result to a decline in repeat purchase from customers. Analysis and Recommendation At the core of Peapod’s delivery problems is the level of integration in the company’s operations from the online ordering process to delivery booking and scheduling. It should be noted that Peapod operates only in five key cities in the United States, using a hybrid distribution system wherein Peapod utilizes its own warehouse and distribution center in Chicago while exploiting the infrastructure of its brick-and-mortar supermarket partners Stop & Shop and Giant in other areas. Holmstrom, Tanskanen, and Kamarainen (1999) argue that while Peapod’s hybrid distribution network allows it to lower operating costs, Peapod still has to maximize this distribution network to make more prompt and efficient deliveries. (p. 3) Peapod currently offers two modes of delivery: attended and unattended delivery wherein customers have the option of personally receiving their orders or having their orders delivered although they are not home. (Lunce, Lunce, & Maniam, 2006, p. 6) However, both mechanisms pose constraints in terms of cost efficiency as â€Å"attended delivery requires a certain density of customers to reside within the target market† while unattended delivery requires a â€Å"high initial investment cost† but has a â€Å"low utilization rate, and slow growth of demand. † (Lunce, Lunce, & Maniam, 2006, p. 57) To address customer complaints about delivery difficulties, Peapod can enhance its existing delivery systems by increasing the number of its delivery personnel and transportation in order to better manage the increased bulk of orders. The company can also evaluate its existing employee training program to address gaps in the company’s human resources ability to meet higher customer service quality expectations and demands. Likewise, Peapod can also upgrade its service features to enable automatic order replenishment aside from the deliver-on-demand system. This would enable the company to integrate its business with the household economics of its target market and facilitate better delivery schedule planning. Holmstrom, Tanskanen, & Kamarainen, 1999, p. 2) The replenishment system, which is focused on grocery stock replenishment of Peapod’s loyal customers, would reduce the stress put on the delivery system by random orders and ensure that the company is able to meet consumer expectations. Clearly, the main gap in Peapod’s business is its inability to meet customer expectations on prompt delivery, which is caused by weaknesses in its distribution process. This affects the consumer perception of Peapod’s service quality, which in turn could have an adverse impact on company sales and profitability. Thus, the company needs to examine the efficiency of its existing distribution network and enhance its capacity to meet consumer expectations either through restructuring or improving the current distribution fleet, or develop a new mechanism which lessens random delivery pressure and enables the company to focus on its most loyal patrons.

Learning in an Inclusive Classroom Community

This paper explores the benefits of the inclusive classroom over the concerns that this kind of learning is hindering academic growth. In The Other Side of Inclusion, Associate Professor Wade A. Carpenter presents a view of inclusion being ineffective because it overwhelms classroom teachers and causes mediocre instruction. Meanwhile, Professor Mara Sapon-Shevin believes that, if specific strategies are used, inclusion can help build a learning community that benefits all. We live in a diverse country; therefore understanding strategies to build a workable inclusive classroom is the goal.Going to school in the late 70’s to 80’s, students with special needs were placed on the other side of campus in separate buildings. This created a shroud of fear due to superstition and ignorance surrounding these students. Even though Sapon-Shevin states, â€Å"the primary justification for inclusion has traditionally resided in the belief that disabled children have a right to and c an benefit from inclusion in a regular educational environment,† I believe that the ‘regular’ classroom has the right to benefit from having a diverse learning experience as part of their education.â€Å"Research carried out by the Carnegie Institute of Technology shows that 85 percent of financial success is due to skills in ‘human engineering,’ personality, and ability to communicate, negotiate, and lead. Shockingly, only 15 percent is due to technical knowledge. † (Jensen, 2012) Knowing that success is driven by communication and the ability to understand, accept, and motivate people, having a diverse classroom is the best teacher. We as educators must first learn strategies to enable us to act as effective catalysis to initiate and sustain a diverse learning community.The first strategy addresses the teacher’s beliefs about inclusion and diversity. Sapon-Shevin (2008) explains that â€Å"in truly inclusive classrooms, teachers ackno wledge the myriad ways in which students differ from one another (class, gender, ethnicity, family background, sexual orientation, language, abilities, size, religion, and so on); value this diversity; and design and implement productive, sensitive responses. † Sapon-Shevin encourages the inclusive teacher to redefine educational tools to include more learners that fit that specific category.â€Å"For example, access can mean, Is there a ramp? But it can also mean, Will letters home to parents be written in a language they can understand? † (Sapon-Shevin 2008) Differentiated instruction includes tools that will help meet the instructional needs of different learning challenges. Having books on tape, lessons that are multi-sensory, and planning curriculum that meets the needs of different learner types is just better instruction for all students, not just ones with difficulty in a specific area.Teachers need training in positive behavior management for classrooms that pr ovide support for â€Å"community building, classroom meetings, cooperative games, and a culture of appreciation and celebration of all students† as well helping them coop with students who suffer with emotional problems. (Sapon-Shevin, 2008) Out of the many strategies Professor Sapon-Shevin provides, training teachers in facilitating discussions and handling bullying are the most needed.Students have the ability to build strong healthy learning communities if they are allowed to discuss and process the issues as they arise. Educators need to help tear down the walls that separate the many ways we differ by addressing the ways in open conversations instead of awkward silence and taboo topics. Three ways I agree with how Sapon-Shevin suggests we tackle these discussions are: teachers familiarizing themselves with the terminology, providing opportunities for class discussions of diversity, and address bullying in open discussions before it becomes an issue in the class or schoo l.First, educators need to familiarize themselves with the proper terminology to model appropriate language and to educate students to the proper terms to respectfully address people and topics. Secondly, since teachers spend the most amount of daily time with students they have the opportunity and responsibility to take the time to open up the class in honest respectful discussions to address diversity.Such discussions help educate students as they process new and diverse peoples while learning how to become effective communicators. Lastly, as educators we are bound by law to protect the rights and environment of the students under our care, which means addressing any and all teasing, bullying, or inappropriate language in our classrooms or on our campuses. The best offense is a good defense, so training the student body to be respectful in word and deed prevents the community disease of prejudice of any kind.If there should be any teasing or bullying the educator must address the subject and students involved and deal with the issue justly with the aim of atonement, restoration and healing. Using these strategies along with extensive teacher training in common core standards, we can help our students become successful adults that will be able to choose any field because they will have learned the key concepts they need, and the most important lesson of human engineering in a diverse world.

How Does ACT Essay Length Affect Your Score

How Does ACT Essay Length Affect Your Score SAT / ACT Prep Online Guides and Tips There's not a whole lot of information out there on how essay length affects ACT Writing scoring. Are longer essays better? But the essay scoring rubric doesn't say anything about essay length, so maybe it doesn't matter? Fear not - your questions will be answered in this article. feature image credit:48 What's That? How Long? Sit On, It., Lindt Big Egg Hunt Covent Garden 26-3-2013 by Martin Pettitt, used under CC BY 2.0/Cropped and resized from original. Why Does Essay Length Matter? Short answer: essay length is highly correlated with essay score. The more you write, the better you’ll do on the essay. There's a fairly famous 2005 New York Times article by Michael Winerip about the then-director of MIT's undergraduate writing program, Les Perelman. When he compared the lengths and scores of the 54 sample essays the CollegeBoard had released, he found that he could predict essay score based on essay length 90% of the time. Short essays (around 100 words) received a 1 out of 6, while the longest essays (around 400 words) received a 6 out of 6. I searched online to see if anyone had done comparable research on the ACT essay, but did not turn up anything, so I did a quick analysis of the word counts for the sample ACT essays. All the essays were written in response to the same prompt, and all received the same score across the 4 ACT Writing scoring domains (for more on this, read my article on the ACT essay grading rubric). Bonus graph practice for ACT Reading. You're welcome! As you can see in the graph above, the more words you write in your essay, the better you'll do. In fact, essays with a score of 5 or 6 in all domains had nearly twice as many words (and so were twice as long) as the essay scoring a 2 in all domains. On the other hand, it’s important to note that writing a long essay does not automatically lead to a higher score. Looking at the graph above, it might be tempting to think "hey, I guess I can just fill up my paper with an essay about dinosaurs, and as long as I write at least 400 words I'm guaranteed a 4 or higher! Time to write my magnum opus about the new discovery that apatosaurs and brontosaurs are in fact different species." Brontosaurus by philosophygeek, used under CC BY-SA 2.0/Cropped from original. That's right. Brontosaurus is back, babies! Unfortunately for all of you dinosaur fans out there, it's not that simple. While there is a strong correlation between essay length and essay score, the correlation is most likely caused by a third factor: essay content. Longer essays tend to score higher because it indicates the student has done a deeper analysis of the topic and been more thoughtful.Essay graders aren't just going to look at your 4-page essay on comparative dinosaur anatomy and go "That sure looks like the length of a high-scoring essay. 6s all around!" The graph above shows this correlation while also highlighting another interesting trend: a 6-scoring essay can very well be shorter than a 5-scoring essay. The most likely reason for this? The 6-scoring essay on the ACT site uses more advanced vocabulary, which means the writer required fewer words to say the same amount of information. So How Long Should Your Essay Be? There are multiple factors that determine how long your essay ends up being, only some of which will lead to a higher score. Below, I've listed the four key factors that determine essay length. 1. Vocabulary. The more advanced vocabulary you use, the fewer words you'll need to get your point across, which might result in a shorter essay. This difference can be seen on the word count graph above: the 5-scoring essay is longer than the 6-scoring essay. 2. Handwriting size. Students with smaller handwriting may be able to get in more words per pages, which means that their essays end up being fewer pages. This doesn't necessarily mean students with larger handwriting have an advantage, however; in fact, students with larger handwriting tend to run into the issue of filling up all the available pages and failing saying everything they needed or wanted to say. 3. Your writing and thinking speed. If you take longer than 8-10 minutes to plan out your essay, you might end up writing a shorter essay, simply because you don't have as much time to write. That doesn't necessarily mean that you'll do worse on the essay - an organized essay with well-explained examples will score better than a disorganized one without any support - but it does mean that you might end up with less time to write out your ideas. 4. Writing vs. planning time. You'll need to figure out what proportion of planning to writing time works best for you through practice. Over the years, I've realized that I can write fairly quickly, which means that it's okay if I take a little more time to plan out my essay - I'll still be able to write everything I need to. On the other hand, if you find that you're a slow writer, you might not be able to write enough unless you get faster at planning your essay. Assuming you can hand-write about 150 words per page, you should aim for at least two pages to get an ACT writing score of 3 (or above) in the Ideas Analysis, Development Support, and Organization domains. To get a 5 or a 6, you’ll probably need to write at least three pages. What’s Next? How can you write so much in so short an amount of time? Follow along, step by step, as I write a top-scoring ACT essay. Curious as to what â€Å"domain† scores are and how you can score a 2 in one domain and still get a perfect 12 on your essay? Take a look at this article on the ACT essay scoring rubric for analysis and strategies. Took the old ACT and not sure if your essay preparations need to be revamped? Read up on the new enhanced ACT Writing Test! Want to improve your ACT score by 4 points? Check out our best-in-class online ACT prep program. We guarantee your money back if you don't improve your ACT score by 4 points or more. Our program is entirely online, and it customizes your prep program to your strengths and weaknesses. We also have expert instructors who can grade every one of your practice ACT essays, giving feedback on how to improve your score. Check out our 5-day free trial:

Overview of a Luxury Fashion Brand Essay Example

Overview of a Luxury Fashion Brand Essay Example Overview of a Luxury Fashion Brand Essay Overview of a Luxury Fashion Brand Essay The fashion industry is very competitive. Company that venture in fashion should therefore have a proper marketing strategies that will make it have competitive advantage over the other companies. Most companies engaging in fashion have therefore turned to luxury brands being that there is global interest in fashion. Based on the environment that the businesses operate, the target markets and product attributes as well as marketing methods, the companies have embraced luxury brand management and fashion marketing traceries that have made them be on top of the fashion industry. This paper looks at one Barberry as a luxury brand that has been successful despite the challenges that have existed in the fashion market. In this paper an overview of Barberry is given based on its success in the industry. The brand has been outstanding and is defined by the Brutishness, independent luxury positioning and heritage as well as history. Compared to other brands in the fashion industry such as Pravda, Ezra and Ralph Lauren, the brand has been doing fairly well. Brands Brief History Barberry is a distinctive global luxury brand that was founded in 1856. The group has a British background. Over the years the company has built a strong and outstanding reputation for innovation, design, and craftsmanship (Hag, 2004). The group has much focus on outwear, best known for its trench coats. The company designs, produces as well as sell products under the Barberry brand. The company based in London sources its raw materials from UK and other external suppliers it forms network with. The content of marketing as well as marketing programs; analogue and digital, are internally designed to promote the brand and product features to the consumers. Being that its products are sold globally through proprietary retail shops as well as third party wholesale customers, the brand needs a strong fashion marketing strategy to counter the competition in the fashion world. Marketing is in fact one of the core corporate functions that keeps the brand at par. The brand has also embraced digital marketing as one of the method it uses to remain competitive in the market that is dominated by other super- brands in the luxury fashion industry (Group Overview, n. D. ). Brands Product attributes and Target Market The brand being inclined to British lifestyle has a range of products that argues men, women and children of different social status in the society. It is best known Of shawls, scarves, and ties that are classified as soft accessories. On the other hand the brand has also classified small leather shoes, handbags, wallets, umbrellas, and wristwatches as hard accessories. The products are also tailored to meet individual needs (Tungsten, 2009). For example the brand also classifies products as seasonal and continuity. Continuity includes the iconic trench coats that are durable whereas the former refers to the short lived products such as responsive fashion trend that covers a limited season. The multilevel brand strategy of the company is organized at six major brand levels. First off, the high fashion range that serves the fashion shows and editorial coverage, which is produced in small quantities to satisfy the customers exclusivity, demand. This range targets the affluent customers and is distributed through Barberry flagship stores and other prestigious stores in America and London such as Barneys and Harrows. The second range is the London line that is a ready to wear range that is presented in two collections based on the four seasons. Womens wear usually has more lines compared to menswear. Menswear has also been tailored to meet sportswear accessories such as towels, shoe and bags as well as swimwear (Group Overview, n. D. ). There is also the Thomas Barberry range that targets the youths between 15 and 25 years of age, customer group. This group falls under diffusion brands and is available in Spain, UK and Europe. The other two diffusion brands are Barberry blue and black that is for the Japan fashion market. They are also targeted for younger male and female professionals. The multi-brand model of the company has provided maximum market exposure and extensive consumer demand. The second benefit Of the model is that, it has provided elasticity and market awareness evidenced by the brands that target specific countries. Additionally, the approach of having broad category of products range and differential pricing options have provided a marketing move for the company since the customers have accessed it on that account as well as enable the trading up and down of the brand levels (Group Overview, n. D. ).. The brand is known for its trench coats that target the young audience. The product has been marketed through websites such as retrenchment. Mom and celebrity endorsement (Grieve, Didactic, Tibias, 2013). Distribution channels of the Brand The brand is exclusively done through the operation of company stores, licensee agreement, and third party stockings. The company has a retail chain that comprises of four formats. These include designer outlet stores, department stores, regular retail price and flagship stores located in nearly all the major cities in Europe and London. The whole sale stockings include the prominent department stores, duty free shops and specialty fashion retailers. The brand also operates Showrooms in London, Milan, and Hong Kong mongo others. Additionally, the brand also employs the use of agents who make direct sales to the wholesale customers so as to increase sales of the products as well as encourage the sale of the products at the marked prices (The luxury-goods market: Disillusioned hedonist shoppers The Economist, n. D. ). The consistency of visual merchandising of the brand as well as its store presentation of the brand is maintained through a shop-in shop strategy that is implemented in department stores. The company maintains relationship with its wholesale customers by making accessible brand offer and other brands. Additionally, they engage in collaborative marketing action with the important clients (Hag, 2004). Through this the wholesale consumers are able to have access to allowances following the advertisement of Barberry brand products. In a nutshell, the licensee distribution engages two license partners that are jointly tinged with the duty Of wholesale distribution. The licensed partner firms are responsible for visual merchandising and sales agents. The distribution channel has been advantageous of the brand. It provides the presentation of the brands products in diverse and important markets. The model also allows for the return on investment since none of the profit is lost in paying franchise partners and other partners. Marketing methods The gabardine which was water resistant and meant for the military outfits made the brand famous not only in England but also all over the world. Having been hit by economic downfall, the marketing department had to strengthen its strategies so as to boost its sales. To keep at the level of other brands it had to focus on digital media as one of its core strategies (Grieve, Didactic, Tibias, 2013). The company benchmark other well established rands such as Apple, Nikkei and Google, to establish a unique and distinct model for the brand. Using these iconic brands it was able to use the social media with the aim of developing a campaign that was innovative and inclusive of the young consumers. The brand was outstanding, fashion forward and autonomous. This was and is still recorded in its trench coats that are iconic and are fond for the soldiers, celebrities, and working class (Grieve, Didactic, Tibias, 2013). The unique status of the luxury brand was built upon the unique product; the trench coats. Additionally, most street photography has recognized the brand from the same. In 2009 most people were aware of the brand and about a million making it the largest luxury brand in the fashion industry at that time (Digital marketing case study Social media case study: Barberry encourages customer participation with Art of Trench Digital Training Academy, n. D. ). The idea of the social media gave a revelation of the Art of the Trench campaign. The brand established its website where it was very easy for the customers to share their photos wearing products from the luxury brand. This was a form of reaching more customers who would visit the website and admire those photographs. Coupled with the partnership with Scott Chasm; a fashion flogger, the brand was able to amass a mammoth of consumers within a short period of time. The photos could be liked and shared by both customers as well as the potent Customers. The digital campaign placed the brand over others in the luxury sector. The success of the campaign boosted the e-commerce sales by almost fifty percent making the company to allocate more of its resources in digital marketing (Hill, 2014). Apart from social media, the brand also uses advertising, fashion stores, and editorial placement as its core marketing Hansel (Hines Bruce, 2001). They have an advertisement strategy that is launched twice every year. The advertisement campaigns are more focused in the leading fashion and lifestyle publications such as fashion magazines. The brand has cut its expenditure for media advertisement (Hines Bruce, 2001 The ads focus mainly on the brands history and heritage. The emphasis IS well placed on the company logo, trademarks. The adverts not only feature individual products but also aim at presenting the whole brand image demonstrated through diverse brand product range (Hill, 2014). The fast ion wows are also marketing channels for fashion. As a marketing move, Barberry appreciates the fashion shows as marketing plans that serve to inspire the luxury grade of the brand (Us, Coppery, Videophones Network, 2008). The shows are held in different periods depending on the brand. For example, the fashion shows are held twice a year in Milan. The city is well known for its luxury fashion heritage serves to market the brand internationally. Apart from establishing the fashions credibility, the shows also ensure international press representation (Chevalier Mozzarella, 2012). In London there is a fashion week every season in all designated London showrooms (Cooke, 2014). Editorial coverage aims at reinforcing the luxury brand positioning as well as creating brand awareness (Chevalier Mozzarella, 2012). Barberry has a strong public relations tactic that focuses on trade and fashion press. The strategy is inclusive of the whole world editorial coverage and annotations that are for the support of the brand. This ensures proper placement of the brand as the leading brand in fashion, trade, business and publications (Eases, 2009). Another important marketing overage is the brochures that are unleashed every season to market the collections to the consumers and wholesale as well as retail customers (Eases, 2009). The brand also has a website that further creates its awareness. The website that is up to date provides a brief history of the brand, the current images of the product, and the adverts representing the brand (Leverage the Franchise, n. . ). In the fashion show marketing, the brand has had a unique way of hitting the market. Recently in the London Fashion week, it made it possible for its customers to stream the fashion show live in 2010. This makes it the first brand to go live in AD all over the world. As evidenced by the proper use of technological inventions that have placed the company above the other competitors, other brands in the fashion industry should embrace the same m ethod to stay up in the market (Cooke, 2014). As a move of embracing technology Barberry also launched it mobile site in 201 0 making it possible for the customers to interact with the products from their smart phones, pads and tablets. This has continuously expanded its customer base globally being that most consumers use the same in communication and hopping at the same time (Strata, 2013. The marketing model of the luxury brand has made it recognize the importance of advertising in the creation of the brands image. The brand is widely known both in London and all over the world because of its unique advertising campaigns. The brand has come up with outstanding marketing strategies that have targeted various audiences. This move makes it do well in the luxury sector since they are unique and exclusive for the brand. The target market of the goods is well defined through the products and the fact that they can easily reach the goods at heir convenience makes it easier for the company to make huge profits. Luxury brand management spurs almost over all the actions Of the company form production, distribution, marketing and sales. Barberry as a luxury brand, have taken into consideration all the aspects of fashion marketing embracing the methods of marketing that assure large outreach such as the social media. The social marketing technique not only creates awareness of the brand but also creates a channel through which the company can interact with its customers and be able to get their feedback. This is then followed by wife analysis and mechanism implementation to meet the customer demands. In a nutshell, the paper has focused on what has made Barberry become one of the most recognized and successful luxury brands in the world of fashion market.

Herbert Hoover Biography and Presidency

Herbert Hoover Biography and Presidency Herbert Hoover (1874-1964) served as Americas thirty-first president. Before turning to politics, he served as a mining engineer in China. He and his wife Lou were able to escape the country when the Boxer Rebellion broke out. During World War I, he was quite effective organizing Americas war relief efforts. He was then named as the Secretary of the Commerce for two presidents: Warren G. Harding and Calvin Coolidge. When he ran for the presidency in 1928, he handily won with 444 electoral votes.   Here is a quick list of fast facts for Herbert Hoover. For more in depth information, you can also read the Herbert Hoover Biography Birth August 10, 1874 Death October 20, 1964 Term of Office March 4, 1929-March 3, 1933 Number of Terms Elected 1 Term First Lady Lou Henry Chart of the First Ladies Herbert Hoover Quote Every time the government is forced to act, we lose something in self-reliance, character, and initiative.Additional Herbert Hoover Quotes Major Events While in Office Stock Market Crash (1929) Start of the Great Depression (1929) Hawley-Smoot Tariff (1930)Bonus Army March (1932)Lame Duck Amendment Ratified (1933) The stock market crashed on Black Thursday, October 24, 1929, only seven months after Hoover had taken office. Five days later, on October 29th, Black Tuesday happened devastating stock prices even further. This was the beginning of the Great Depression that would effect countries around the world. Unemployment levels in the United States hit twenty-five percent.   When the Hawley-Smoot Tariff was passed in 1930, Hoovers goal was to protect the American farming industry. However, the real effect of this tariff was that foreign countries countered with high tariffs of their own.   In 1932, a Bonus March happened in Washington. Veterans had previously been awarded insurance under President Calvin Coolidge that was to be paid out after twenty years. However, because of the economic devastation of the Great Depression, over 15,000 veterans went to Washington D.C. to demand immediate payouts of their bonus insurance. They were virtually ignored by Congress. The Marchers ended up living in shantytowns around the US Capitol. To deal with this situation, Hoover sent in the military under  General Douglas MacArthur to get the veterans to move. The military used tanks and tear gas to get the veterans to leave.   Hoover lost reelection by a wide margin as he was blamed for much of the fallout and dire situations for many Americans during the Great Depression.   States Entering Union While in Office None Related Herbert Hoover Resources: These additional resources on Herbert Hoover can provide you with further information about the president and his times. Causes of the Great DepressionWhat actually caused the Great Depression? Here is a list of the top five most commonly agreed upon causes of the Great Depression. Chart of Presidents and Vice PresidentsThis informative chart gives quick reference information on the presidents, vice-presidents, their terms of office, and their political parties. Other Presidential Fast Facts Calvin CoolidgeFranklin D. RooseveltList of American Presidents

Marketing research proposal Mercedes-Benz( how can MB attract costumer

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Article analyse Assignment Example | Topics and Well Written Essays - 500 words

Article analyse - Assignment Example other choice but to acquire its service at that expensive charge (Alderighi, Nicolini and Piga 73).Commercial air travel has received many changes over the past hundred years with it budget much stretched. With much completion starting to take charge, the commercial airlines were forced to reduce their fair cost to attract more customers. The slow global economic growth also ensured economic growth of air travel in the emerging regions where less air travel increased substantially (Alderighi, Nicolini and Piga 86). Besides, the commercial air travel took advantage of increased cost of fuel to increase its market structure. The domestic airplanes could not afford travelling long distances. Therefore, the commercial air travel was able to receive more customers to acquire it services. This situation reduced the completion it was earlier receiving from other airlines. International air travel indicates that mature airlines in the market of Europe experienced slower growth rate. The frontier airline, has now posed new challenges to commercial air travel in many areas. This has resulted to reduced economic growth of airlines. The frontier airlines now has reduced the cost of travelling, making several flights to various cities as compared to the air travel (Alderighi, Nicolini and Piga 45). In overall, the frontier has provided better services making company to receive more customers than any other airlines. This improvement has caused a lot of concern to business community about the effects of delta years of high cost and long flights in order to ensure they are not outdone. The market entry for competition and further innovation is important and largely undisputed in any industrial organization. Many factor s influence general pricing and passenger traffic in air transport industry (Peng, 67). The most popular determinant is low cost airline. It has been reported that low cost line has significant resulted to depression of prices associated with increase of

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Inequality, Corruption and Distribution of Income in Indonesia (Post Independence) - Term Paper Example Islam has also played a significant role in the Indonesia’s identity and economic issues. The name of Islam has too often been used to promote an agenda as in the case of Indonesian politics bringing with it death, destruction and deception in order to establish an Islamic state with Sharia as the state law. It is uncertain if these agendas were sincerely to establish an Islamic state, or it is a propaganda tool used by governments to influence its people to respond in a certain way, or it is a bit of both. The Bali and Jakarta bombings are examples of death, destruction and deception where only time will reveal the truth. When the Japanese surrendered in 1945, young radical Muslims pressured Sukarno to declare Indonesia’s Independence, uniting Indonesian against the Dutch attempts of re-establishing a colony in Indonesia. The Ulama declared Jihad against the Dutch. Muslim militias under the command of the Ulama with the Dutch-Japanese trained Indonesian armed forces drove out the Dutch. However, this unity of people did not last long. (Scott, 2008) Muslim militias in the West of Java broke ranks with the government after the government accepted a ceasefire agreement with the Dutch to withdraw its forces to central Java. Kartosuwiryo, a Muslim Politian, continued to lead the breakaway group against the Dutch and eventually establishing their own government and state with the sharia as law. This group was later known as Darul Islam or the Islamic state of Indonesia. Darul Islam remained a thorn for the Indonesian government with many other rebel movements from other provinces like Aceh and South Sulawesi joining Darul Islam. There were many other Muslim leaders who although supported an Islamic state, were in favor of the Indonesian Republic and condemned the violence of Darul Islam (Bruinessen 2002). Darul Islam was finally crushed and went underground in 1962 after the capture of its leaders (Bruinessen 2002). It was later to surface

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Computer crime - Research Paper Example These criminals are traced through the computer system, and they are got through computer IP addresses and Mac addresses which are unique with the log files they generate. These are among the various and popular problems of lack of confidentiality and privacy in the computer users. Below is a discussion of various examples of computer crimes. Some of the contents circulated in computers in various non-specific ways. These may include obscenities, inflammatory and derogatory contents of speech form people focusing on a specific target group in the society e.g. gander, race or religion among other social groups. This can also be used to propel hate speech in political volatile regions and political arrest situation where ethnicity prevails among the leaders. Fraud is a criminal act that involves false acquisition of money through the use of computer and network system. This includes hacking of bank accounts, vandalism of ATM and the use of fishers to hack password for false transfer of online money. This is an illegal practice and harms the unsuspecting victims. It is evident that information and technology and government officials have well documented numerous incidents on the breakdown of servers and network infrastructures due to sabotage (Parker, 1983). These criminals pulls down the servers, and stop the normal operation causing loss of data, and siphoning information from the servers and hence causing many institution suffer from computer terrorism

Programme and strategic management - exam questions Essay

Programme and strategic management - exam questions - Essay Example In short, customization of methodologies is necessary for the successful completion of projects. The usage of appropriate methodology would help the project manager to complete the projects in time. Moreover, it helps the project manager to reduce unnecessary costs and increase the profit earned from the project. Delay in the completion of the project would cause big loss to the company since the raw material prices may go up as time goes on. Proper methodologies would help the project manager to complete the project within the allocated budget. One of the major disadvantages of project management methodologies is the lack of innovation in methodologies. In other words, while sticking with a particular methodology, project managers may not get opportunities to explore new ways of completing the project in a more efficient manner. There are different types of project management methodologies. Waterfall is one of the most commonly used project management methodologies across the world. It employs a sequential, top-down approach to project management. â€Å"It assumes that a project is finite with a definite beginning and end; that projects need to be managed to be successful; and that the events affecting the project are predictable. In addition, with this traditional methodology, once a phase is finished it is thought that it will not be revisited† (Mitchell 23) Q1 The following was the defined mission statement for the ODA â€Å"To deliver venues, facilities, infrastructure and transport on time for the London 2012 Olympic and Paralympic Games that are fit-for-purpose and in a way that maximises the delivery of a sustainable legacy within the available budget†. Discuss using Suitable academic theory and information from the Olympic document, how this mission statement was then used to define the programme and project objectives. From the above illustration, it is

Ethical Integrity in a Business Research Paper Example | Topics and Well Written Essays - 2250 words

Ethical Integrity in a Business - Research Paper Example St. Augustine, a medieval philosopher, based his concept of ethics on religious injunctions. He argued that persons should have compassion expressed in a Golden Rule: do not do unto others as you would have them do unto you (Hosmer, 1994). Modern philosophers such as Hobbes and Locke assailed that compassion is an ideal virtue in a world that is competing on resources and on political posts; people compete and take advantages (Hosmer, 1994). Thus, Locke and Hobbes proposed that people ought to moderate themselves from competition; maintain societal peace and to abide on laws (Hosmer, 1994). Bentham and Mill, proponents of utilitarianism, contend that business ethics is possible if people abide to fundamental rules and if those who are serving in the central government are bereft of self-interests (Hosmer, 1994). Both also proposed that there should be a measure on government laws and to evaluate the justice in all actions (Hosmer, 1994). Thus, an act is good if it’s helpful to the greatest number of persons benefitted. Kant, on the other hand, contended that there is universal rule and such must be free from decision-makers’ interests. Kant proposed that ethics must forbid any action one is unwilling to see from others if on similar situation, one would be encouraged to take (Hosmer, 1994). This is further elucidated by modern philosophers, Rousseau and Jefferson, who postulated that removing self-interest is impossible thus, civil rights are necessary to protect persons from arbitrary actions and to guarantee them freedom of speech, religion, assembly, and the like (Hosmer, 1994). It also protects civilians’ properties and liberties, following due process. Moreover, Rawls argued that ethics is based on distributive justice. He advocated for equitable distribution of wealth and services, especially for the disadvantaged in the communities (Hosmer, 1994). Rawls posit that this is possible through social contract. Nozick’s argued that liberty is the bulwark of what is morally upright. Liberty allows freedom from constraints, from laws and market. Under the concept of Social Contract, Nozick argued that no one should be allowed to interfere with the rights of others for self-development and fulfillment (Hosmer, 1994). Larue (1987) perceived that ethical issues relating to business management are most discussed as a relevant matter in human resource management. Hosmer (1987) posited that ethical issues are foremost considered when workers experienced being harmed or at a loss especially when the company undertakes restructuring or closure. Such add to common transactional details on legal and financial matters where ethical imperatives are sought to resolve an ethical dilemma that would considerably be right, proper, and just (Hosmer, 1987). Thus, it’s wise to integrate management’s moral obligation and ethics in strategic planning as part of corporate responsibility (Hosmer, 1994). This is essential to create an environment of trust and commitment among company’s stakeholders to ensure business leverage in the market and its economy (Homer, 1994). He cited that managers whose general

Programme and strategic management - exam questions Essay

Programme and strategic management - exam questions - Essay Example In short, customization of methodologies is necessary for the successful completion of projects. The usage of appropriate methodology would help the project manager to complete the projects in time. Moreover, it helps the project manager to reduce unnecessary costs and increase the profit earned from the project. Delay in the completion of the project would cause big loss to the company since the raw material prices may go up as time goes on. Proper methodologies would help the project manager to complete the project within the allocated budget. One of the major disadvantages of project management methodologies is the lack of innovation in methodologies. In other words, while sticking with a particular methodology, project managers may not get opportunities to explore new ways of completing the project in a more efficient manner. There are different types of project management methodologies. Waterfall is one of the most commonly used project management methodologies across the world. It employs a sequential, top-down approach to project management. â€Å"It assumes that a project is finite with a definite beginning and end; that projects need to be managed to be successful; and that the events affecting the project are predictable. In addition, with this traditional methodology, once a phase is finished it is thought that it will not be revisited† (Mitchell 23) Q1 The following was the defined mission statement for the ODA â€Å"To deliver venues, facilities, infrastructure and transport on time for the London 2012 Olympic and Paralympic Games that are fit-for-purpose and in a way that maximises the delivery of a sustainable legacy within the available budget†. Discuss using Suitable academic theory and information from the Olympic document, how this mission statement was then used to define the programme and project objectives. From the above illustration, it is

Principles That Define the Culutral Level of Analysis Essay Example for Free

Principles That Define the Culutral Level of Analysis Essay Explain how principles that define CLOA may be demonstrated in research. ’ The first Principle states that Humans are information processors. Cognition refers to the mental tasks or thinking involved in human behavior. Thinking may involve memory, attention, perception, language and decision making at any one time. Cognitive psychologists see these cognitions are active systems; In between taking in and responding to information a number of processes are at work. Information can be transformed; reduced, elaborated, filtered, manipulated, selected, organized, stored and retrieved Therefore the human mind is seen as active system processing information, and cognitive psychologist’s aim to study these processes. Central to this information processing approach is the computer metaphor. One of the difficulties facing cognitive psychologists is that they were trying to study processes that are not directly observable. Consequently the computer revolution of the 1950 provided the terminology and metaphor they needed. People, like computers, acquire information from the environment (input). Both people and computers store information and retrieve it when applicable to current tasks; both are limited in the amount of information they can process at a given time; both transform information to produce new information; both return information to the environment (output). This information processing approach was adopted by Atkinson and Shiffrin in their Multistore Model of memory (1968). This model sees memory as an active process. Information flows in through the sensory stage (input). It then flows to the short-term memory before it is transferred to long term memory where it can be stored and later retrieved. A further example of information processing is the organization of information into schemas in the LTM. Schemas are mental models of the world. Information in LTM is stored in interrelated networks of these schemas and these schemas can affect retrieval. Simply put, schema theory states that all knowledge is organized into units. Within these units of knowledge, or schemata, is stored information. A schema, then, is a generalized description or a conceptual system for understanding knowledge-how knowledge is represented and how it is used. According to this theory, schemata represent knowledge about concepts: objects and the relationships they have with other objects, situations, events, sequences of events, actions, and sequences of actions. A simple example is to think of your schema for dog. Within that schema you most likely have knowledge about dogs in general (bark, four legs, teeth, hair, and tails) and probably information about specific dogs, such as collies (long hair, large, Lassie) or springer spaniels (English, docked tails, liver and white or black and white, Millie). You may also think of dogs within the greater context of animals and other living things; that is, dogs breathe, need food, and reproduce. Your knowledge of dogs might also include the fact that they are mammals and thus are warm-blooded and bear their young as opposed to laying eggs. Depending upon your personal experience, the knowledge of a dog as a pet (domesticated and loyal) or as an animal to fear (likely to bite or attack) may be a part of your schema. And so it goes with the development of a schema. Each new experience incorporates more information into ones schema. The second principle of CLOA states that the mind can be studied scientifically. Cognitive processes are difficult to study. They often occur rapidly, and inside the mind so they cannot be observed directly. It is only the responses that participants make when given some cognitive task to perform that can tell us about cognitive processes. These tasks usually take place under tightly controlled lab experiments where the main aim is to isolate a particular component of the cognitive process for the study. One of the earliest and most famous experiments into cognitive processes is the Stroop Effect. The Stroop effect is a phenomena involved in attentional processes. Although we will actually focus on the process of memory this is a good study to look at. People are often introduced to the Stroop Effect in beginning psychology classes as they learn about how their brains process information. It demonstrates the effects of interference, processing speed (reaction time) and automaticity in divided attention. The effect is named after John Ridley Stroop who first published the effect in English in 1935. In his experiments, J. R. Stroop administered several variations of the same test for which three different kinds of stimuli were created. In the first one, names of colors appeared in black ink. In the second, names of colors appeared in a different ink than the color named. Finally in the third one, there were squares of a given color. In the first experiment, 1 and 2 were used. The task required the participants to read the written color names of the words independently of the color of the ink (for example, they would have to read purple no matter what the color of its ink was). In the second experiment, stimulus 2 and 3 were used, and participants were required to say the color of the letters independently of the written word with the second kind of stimulus and also name the color of the dot squares. If the word purple was written in red, they would have to say red, but not purple; when the squares were shown, the participant would have to say its color. Stroop, in the third experiment, tested his participants at different stages of practice at the tasks and stimulus used in the first and second experiments, to account for the effects of association. Stroop noted that participants took much longer to complete the color reading in the second task than they had taken to name the colors of the squares in Experiment 2. This delay had not appeared in the first experiment. Such interference was explained by the automation of reading, where the mind automatically determines the semantic meaning of the word (it reads the word red and thinks of the color red), and then must intentionally check itself and identify instead the color of the word (the ink is a color other than red), a process that is not automatized. This is a classic laboratory experiment that involves the manipulation of an independent variable (colour or name of word) to see what effect it has on the dependent variable (reaction time). It attempts to control the influence of all other extraneous variables – such as other cognitive processes or skills. It also allows us to establish a cause and effect relationship between task and mental process. The strengths of the experiment are that it got valid results but however was still very unethical which not usuall in psychology is. One more strength is that it is an easy experiment which does not need a lot of input to carry out. The study can be considered cross cultural as any human would act the same in this situation. Obviously the reaction times would be different but in the end anyone would take longer to read the words writte in a different colour. Cognitive processes are influenced by social and cultural factors, is the statement which forms the third principle. Although cognitive tasks such as memory and attention are universal, there are cross cultural variations in processing mechanisms. Bartlett’s study demonstrates how memory can be distorted by cultural schemas. Schemas are representations of knowledge based on experience. In his study in which British participants were asked to recall a native American folktale. He found that the story of ‘The War of the Ghosts’ was difficult for Western people to reproduce exactly because of its cultural content which was unfamiliar to them so in fact they encoded the meaning of the story adapted to their existing cultural schemas. As a result Bartlett concluded that interpretation plays a large role in remembering events or stories. We reconstruct the past and try to make it fit into our schemata, the more difficult this is to do, the more likely it is that elements are forgotten or distorted so that it fits and remembering is integrally related to the social and cultural context in which it is practiced. Cole and Scribner (1974) studied memory skills in both American and Liberian children. They argued that cognitive processes are universal but not cognitive skills. Cognitive skills are dependent on the environment – education, social interaction, culture and technologies make up the environment they observed the effects formal schooling / education (culture) had on memory they compared recall of a series of words in the US and amongst the Kpelle people using word lists that were culturally specific. They found that in general educated Kpelle children performed better in the recall of list than no educated Kpelle children and those overall American children performed better than Kpelle children. Although this could be interpreted as memory skills being better amongst Americans children than Kpelle (African) children such an interpretation would overlook the influence of culture. Western schooling emphasizes certain cognitive strategies such as clustering / categorizing. It is unlikely such parallels exist in traditional societies like the Kpelle People learn to remember in ways that are relevant for their everyday lives, and these do not always mirror the activities that cognitive psychologists use to investigate mental processes The strengths of this lab study are that it was carried out ethically and the with the results we can almost confirm the cross cultural validity but of course we cant confirm it with 100% as exceptions will always be there. The applications of this study are basically already demonstrated within the study as it can be used for memory in schools or even at a working place.

Reason For Aseptic Technique Is To Maintain Asepsis Nursing Essay

Reason For Aseptic Technique Is To Maintain Asepsis Nursing Essay Reflection 2 Aseptic Non-Touch Technique This reflective piece will be about a procedure that took place whilst on placement and will look at infection control whilst doing an aseptic non-touch technique (ANTT). Using Atkins and Murphys 1993 model of reflection (Rolfe, G et al 2001). I have used this model as it helped me become aware of my actual thoughts and feelings regarding the situation, and more focused when analyzing it. Description I visited a lady who had bilateral leg wounds that needed to be dressed daily, the leg dressings that had been put on the day before were heavily exudated, the lady who I am going to call Jane to protect her identity as per NMC 2004 was adamant that she had kept her legs raised. The nurse that I was working with said that she would dress the legs this time and when I visited again I would do the dressings. The nurse opened the sterile packaging of gloves and placed it on the floor, this was to be her sterile field. The dressings and bandages that she required were opened and placed onto the sterile field and the nurse placed an apron over her uniform. The sterile gloves were put on and she proceeded to remove the dressings that were on Janes legs, once the dressing had been removed these were placed into the waste bag. The nurse then proceeded to assess the wound and then redress it without changing her gloves, by not changing her gloves which were originally sterile these will now have become contaminated by handling the soiled dressing and would contaminate the new dressings and the wound. Stage One Whilst watching the nurse change the dressing this made me question what I had been taught in University about ANTT. The procedure that we were taught in university is from The Royal Marsden 2008. This made me feel uncomfortable and question that the patient would be at risk from healthcare associated infections (HCAI). Stage Two The reason for aseptic technique is to maintain asepsis and helps to protect the patient from HCAI it also protects the nurse from any of the patients body fluids and toxic substances (Department of Health (DOH) 2005). Elderly people are more at risk of infection which is caused by organisms that invade the immunological defence mechanisms as there immune systems are less efficient ( Calandra 2000) ANTT is used to ensure that when a healthcare professional handles sterile equipment only the part of the equipment that will not contact the wound is handled (Preston 2005). When doing the ANTT procedure this involves ensuring that consent has been gained from the patient and they are aware of what the procedure will be, the environment and the equipment is prepared, hand-washing takes place, personal protective equipment is used and a sterile field is maintained. In a Primary Care setting one of the biggest problems is infection that enters the body through a tear in the skin, this may b e through a leg ulcer. A small number of microbes are sufficient enough for an infection to be caused, this may then be difficult to treat with antibiotics and what may have been a trivial problem may end up becoming a significant problem (DOH 2007). Nurses should assess the risk of transmission of infections from one person to another and plan their nursing care accordingly before they commence any form of action (Chalmers Straub 2006). Hand washing prior to ANTT has been found to be the most important procedure for preventing infections, hands can be the biggest route of transmission of infection if not washed correctly (Akyol et al 2006). There have been recent studies that show that hand washing is rarely carried out in a satisfactory manner and 89% of staff misses some part of their hand surface during hand washing (Mcardle et al 2006). Handwashing should be done prior any procedure, this can be achieved by three different methods:- Soap and water this is effective in removing physical dirt or any soiling and micro-organisms liquid soap is more efficient than a soap bar (Ehrenkrantz, 1992). Anti-microbial detergent which is effective in removing physical dirt and is more effective than soap in removing micro-organisms (Ehrenkrantz, 1992). Alcohol based hand rubs, these are not as effective as the above in removing dirt or soil but are more effective in destroying transient bacteria (Storr, J, Clayton-Kent, S, 2004). An aseptic procedure should be done in a clean environment and any equipment used should be sterile and disposable or decontaminated after each use and the nurse should ensure that the equipment is free from dust and any other soilage (DOH 2003). Whilst the nurse does ANTT procedure it is essential that her hands, even though they have been washed, do not contaminate the sterile field or the patient, this is achieved by the nurse using sterile gloves she needs to be aware however that gloves can be damaged during use and may no longer be sterile (Kelsall et al 2006). The aim of wearing sterile gloves is to reduce the risk of cross-infection from nursing staff to patients and to also reduce the transient contamination of the hands by micro-organisms from one patient to another (infection control Nurses Association (ICNA) 2002). The ICNA recommend that before a patient is treated a comprehensive risk assessment is taken to determine the most appropriate glove type for the task to be undertaken. Its been suggested that sterile gloves are only necessary if the nurses hands come into contact with the patients sterile body area, they argue that non-sterile gloves provide adequate infection control if hands decontamination has been done effectively (Hollinworth and Kingston 1998). Factors that need to be considered when making the choice between aseptic or clean technique for wound care is the setting where the dressing is to be done, the immune status of the patient, this is influenced by age, medication, type of wound, location and depth of wound and the invasiveness of the procedure (APIC 2001). Hartley (2005) reports that aseptic technique is not being carried out to a high standard and this could be related to the theory-practice gap or complacency in the professional field. Improving the skill based care needs to be the main focus on post -registration education this includes which gloves to choose, maintaining a sterile field with the risk of non-touch technique and also developing assessment protocols (Preston 2005). Stage 3 During my time on placement I cleaned and redressed a lot of wounds and I ensured that I used the Aseptic non touch Technique that was taught to me whilst at University. I ensured that I gained the consent of the patient prior to any procedure taking place and also maintained the clients privacy and dignity whilst carrying out the procedure. Whilst being on placement I have learnt that staff change the dressing on wounds using the aseptic non-touch technique differently to how I was taught in university but when questioning them why they do something a certain way they have a rationale for it. I will continue to clean and redress wound in the way I have been taught and believe that this is the way forward in fighting wound infections.

Use of False Analogies in Public Discourse Concerning the Iraq War Essa

" Iraq is no diversion. It is a place where civilization is taking a decisive stand against chaos and terror, we must not waiver," said President George W. Bush in favor of the Iraq War of 2003. When considering the rhetoric used by those to gain support for the war and by those to oppose the war, it is clear that both sides tried to use historical analogy to argue for their side. While the proponents of the war argued that the Iraq War was comparable to World War II, the opponents argued that it was comparable to Vietnam. Both of these sides used this kind of rhetoric among many other tools, to persuade people to support their side by asserting that if they want to avoid another Hitler, or another Vietnam, then they should support their side. However, both of these sides have used false analogies. When considering the historical facts of both World War II and Vietnam, neither of these conflicts compare to pre-war Iraq. Nevertheless, this kind of argumentation provides many implications about war and American society. In order to understand the basis of these implications, the idea of the analogy will be examined, then the World War II and Vietnam comparisons will be scrutinized, and finally, the implications of this rhetoric will be explained. Arguments from analogy seek to establish that two situations X and Y are alike (Trenholm, 2001). For example, the statement, "It worked for Canada, so it must work for the United States," is an analogy. The validity of this analogy, however, is determined by two criterion. The first criteria is that the two cases compared must be alike in all important respects. The other criteria is that any differences between the cases must be insignificant. When looking at the argument, "It work... ...ton Gazette ( West Virginia). 4 April 2003: Pg. P5A. Academic Universe. Lexis Nexis. Washburn University Library, Topeka, Kansas. 13 February 2005. Dunham, Charlotte Chorn. "Generation units and the life course: A sociological perspective on youth and the anti-war movement." Journal of Political and Military Sociology. Winter 1998. 4 April 2005. http://www.findarticles.com/p/articles/mi_qa3719/is_199801/ai_n8759989/print Rieger, Cheryl. Schuman, Howard. "Historical Analogies, Generational Effects, and Attitudes Toward War." American Sociological Review. June 1992: pg. 315(12). Academic Universe. Lexis Nexis. Washburn University Library, Topeka, Kansas. 13 February 2005. Barone, Michael. "The Long Shadow of Vietnam." US News and World Report. 12 April 2004: pg 21. Academic Universe. Lexis Nexis. Washburn University Library, Topeka, Kansas. 13 February 2005.

Lives of the Saints Essay -- Lives Saints Essays

Lives of the Saints   Ã‚  Ã‚  Ã‚  Ã‚  Lives of the Saints is a story that examines the complexities and tribulations of everyday life in a small town. Throughout the novel, we discover that even the most trustworthy and caring individuals live secret lives behind closed doors, and that the surface appearance of minor communities can be very deceptive. Some people spend their entire adult-lives trying to knock down these doors and discover the truth, but perhaps they are overlooking the key to the lock†¦ our children. Vittorio Innocente is a young boy who has not always lived up to his name. ‘My attendance at school had not been very regular-it had somehow fallen out that I’d spent much of class time wandering up to the top of Colle di Papa or down to the river with my friend Fabrizio, sharing with him the cigarettes he filched from his father. La Maestra had paid a visit to my mother one afternoon, to advise her of my truancy and vices†¦.’ (9). We find that Vitto is trying to turn around his poor school habits, and has been trying to read through a novel called Principi Matematici, but to no avail. As he sat stranded on page three of his mathematical conquest, he was overcome by a wealth of distractions. The golden sun was shining down on him that day, or so it seemed, for as he was drifting off to sleep the muffled shout of a man shattered what would appear to be his last enjoyable day; at least for a long time. Childhood can be a fragile thing. It is commonly believed that children see the world through different eyes. Everything seems fresh and interesting to them, where we become saturated with the details of our everyday lives. The eyes of Vittorio Innocente act as a safeguard, seemingly protecting him from truth and danger that he cannot see. Since the incident with the snake, Vittorio had noticed that his mother had been keeping to herself, working in the garden. However, he could not understand what was wrong with her, and could not figure out why the household seemed so empty. ‘†¦A veil seemed to have fallen between us, and for a while I had nursed this estrangement like a precious wound I could somehow turn to advantage; but the passing days brought only a growing awkwardness, as if my mother and I had suddenly become strangers, with no words now to bridge the silence between us’ (74). Vittorio’s ‘safety-goggles’ also help him when the gang of b oys inv... ...ctor to tell him of his mother’s pains, he is uninterested. â€Å"My mother wants you to come†, says the young boy. â€Å"Leave me alone†, replies the doctor in a drunken stupor. â€Å"You’re that woman’s son, aren’t you, the pregnant one who thinks she’s a princess† (221). When the doctor is finally convinced to check up on Cristina, he only makes matters worse. Upon his arrival in Vitto’s room, Cristina notices his condition and says: â€Å"You smell-like a liquor factory† (225). He takes no notice of these remarks, showing no concern for the life of the baby or Cristi. Although he manages to deliver the baby, we find that Vittorio’s mother has died during the night due to excessive bleeding. Dr. Cosabene’s ignorance has brought death and pain to a family that has been reduced to two, a young boy and his little sister.   Ã‚  Ã‚  Ã‚  Ã‚  Vitto will no longer have a normal life. He has no mother or father. He has no money, and he has nowhere to live. Consequently, he has a newborn child to look after. Where has his childhood gone? It looks as though the doctor has taken it from him, and he will never get it back. One thing remains certain†¦ Vittorio Innocente will never look through the eyes of a child again. Lives of the Saints Essay -- Lives Saints Essays Lives of the Saints   Ã‚  Ã‚  Ã‚  Ã‚  Lives of the Saints is a story that examines the complexities and tribulations of everyday life in a small town. Throughout the novel, we discover that even the most trustworthy and caring individuals live secret lives behind closed doors, and that the surface appearance of minor communities can be very deceptive. Some people spend their entire adult-lives trying to knock down these doors and discover the truth, but perhaps they are overlooking the key to the lock†¦ our children. Vittorio Innocente is a young boy who has not always lived up to his name. ‘My attendance at school had not been very regular-it had somehow fallen out that I’d spent much of class time wandering up to the top of Colle di Papa or down to the river with my friend Fabrizio, sharing with him the cigarettes he filched from his father. La Maestra had paid a visit to my mother one afternoon, to advise her of my truancy and vices†¦.’ (9). We find that Vitto is trying to turn around his poor school habits, and has been trying to read through a novel called Principi Matematici, but to no avail. As he sat stranded on page three of his mathematical conquest, he was overcome by a wealth of distractions. The golden sun was shining down on him that day, or so it seemed, for as he was drifting off to sleep the muffled shout of a man shattered what would appear to be his last enjoyable day; at least for a long time. Childhood can be a fragile thing. It is commonly believed that children see the world through different eyes. Everything seems fresh and interesting to them, where we become saturated with the details of our everyday lives. The eyes of Vittorio Innocente act as a safeguard, seemingly protecting him from truth and danger that he cannot see. Since the incident with the snake, Vittorio had noticed that his mother had been keeping to herself, working in the garden. However, he could not understand what was wrong with her, and could not figure out why the household seemed so empty. ‘†¦A veil seemed to have fallen between us, and for a while I had nursed this estrangement like a precious wound I could somehow turn to advantage; but the passing days brought only a growing awkwardness, as if my mother and I had suddenly become strangers, with no words now to bridge the silence between us’ (74). Vittorio’s ‘safety-goggles’ also help him when the gang of b oys inv... ...ctor to tell him of his mother’s pains, he is uninterested. â€Å"My mother wants you to come†, says the young boy. â€Å"Leave me alone†, replies the doctor in a drunken stupor. â€Å"You’re that woman’s son, aren’t you, the pregnant one who thinks she’s a princess† (221). When the doctor is finally convinced to check up on Cristina, he only makes matters worse. Upon his arrival in Vitto’s room, Cristina notices his condition and says: â€Å"You smell-like a liquor factory† (225). He takes no notice of these remarks, showing no concern for the life of the baby or Cristi. Although he manages to deliver the baby, we find that Vittorio’s mother has died during the night due to excessive bleeding. Dr. Cosabene’s ignorance has brought death and pain to a family that has been reduced to two, a young boy and his little sister.   Ã‚  Ã‚  Ã‚  Ã‚  Vitto will no longer have a normal life. He has no mother or father. He has no money, and he has nowhere to live. Consequently, he has a newborn child to look after. Where has his childhood gone? It looks as though the doctor has taken it from him, and he will never get it back. One thing remains certain†¦ Vittorio Innocente will never look through the eyes of a child again.

Positive relationships with children Essay

Develop positive relationships with children, young people and others involved in their care. 1.1 Explain why positive relationships with children and young people are important and how these are built and maintained. It is essential to build positive relationships with children and young people, as the quality of our relationships with children and young people will make a substantial difference to their behaviour, achievement and overall wellbeing. There are various different ways to encourage children to have positive relationships with practitioners and other professionals as well as other children. Positive relationships are built on trust, for young people trust means knowing someone believes in you and they feel they can confide in you in many different situations. 1.3 Evaluate own effectiveness in building relationships with children and young people. I would consider myself to be effective at building relationships with children and young people. I do this by: * Being a positive role model * Being consistent * Showing genuine interest * Valuing each individual efforts * By acknowledging and talking about feelings * Striving to build positive self esteem * Provide a safe place when things get too much * Having a positive attitude * Providing a positive atmosphere * Being approachable at all times * communicating effectively * sharing information but maintaining confidentiality with other staff * having positive eye contact * acknowledging negative and positive emotions * sharing positive strategies that have helped with other practitoners * acknowledging positive behaviour * maintaining confidentiality * matching resources /lesson to meet each childs needs * providing a friendly, secure environment * respecting all individual needs To maintain a positive relationship with children and young people, you have to show young people you are approachable. Communication skills are therefore influential. Showing children and young people positive behaviour is also vital as positive behaviour encourages young people to have positive attitudes, which include manners and respect. This means that practitioners must be consistent in their moods and behaviour so reactions are predicable. Showing children you are a good listener and you understand in all situations helps with their confidence, giving them praise and encouragement encourages children to be positive. Valuing each Childs achievement helps them to feel they can experiment, fail and not be criticised. This helps with children and young people’s self esteem. Children and young people who feel valued are more likely to have higher self esteem and it is clear ‘from research Weinberg (1978), that children who have high self esteem are more likely to fulfil their potential.’ Children and young people who have good relationships may find they can talk more openly. Further more children who feel someone believes in them are more likely to try harder. 2.1 Explain why positive relationships with people involved in the care of children and young people are important. It is crucial as the practitioner to build and maintain a strong positive relationship with children’s parents/carers. ‘As good relationships also benefit the quality of interaction between the setting and parents/carers.’ Where relationships are strong parents/carers are more likely to share information, make comments and take interest in what their Childs progressing at and support what areas of improvement maybe needed. This benefits children and young people enormously and helps practitioners to meet their Childs needs. Young people look at their parent’s reactions in order to decide whether or not to be apprehensive. Positive interaction (smiles, laughter) helps children settle in and feel relaxed. For staff and helpers positive relationships in settings mean that they can enjoy their work. Good relationships between staff are extremely important as during times of stress or difficulties other practitioners can share and support one another. Children and young people become aware of the atmosphere and relationships between working staff and model their own behaviour on the way in which you treat each other. Always respect others options. Everybody benefits from having positive relationships with others. Good positive relationships with parents/carers , colleagues and children are enormously important in early years settings as they benefit everybody especially children and young people .This is because positive relationships create a welcoming, confidential and secure atmosphere. Which helps with all round child development.