IMC Report for Tourism in Gold Coast City in Australia Assignment

IMC Report for Tourism in Gold Coast City in Australia - Assignment Example The intention of this study is the tourism industry as one of the world’s largest and fastest growing industries. The industry is growing fast courtesy of globalization and advanced technology among other factors. The Australian tourism is therefore party of the world’s larger tourism industry that is rapidly growing. The industry contributes a large portion to the Australian economy. For instance, the inbound tourism industry that involves traveling and staying in places outside their usual environment plays a vital role in the Australian economy. The industry contributes to the Australian economy through various ways such as provision of employment and tourism revenues among other ways. Various tourist attractions in Australia are distributed in various states and cities. The Gold Coast City is one of the major cities of Australia that has numerous tourist attractions and hosts many tourists throughout the year. The city is located in Queensland. The population of the city was approximated at 540,000 people in 2010 making the second populous city in State. The city is well known for its tourist attractions such as the sub tropical climate that is characterized by sunny conditions that attract tourists. Other tourist attractions include attractive beaches that are used for surfing, canal and waterway system, nightlife and the rainforest that is close to the hinterland. These tourist attractions are important in attracting tourists from both within Australia and outside Australia to the City. The revenue from tourism is important for the State Economy and the larger Australian GDP. (Tourism Forecasting Committee, 2006). In spite of the revenue collected from tourist attractions found in the Gold Coast City, the attractions are not well exploited in order to reap maximum benefits. This report examines the integrated Marketing Communication strategies that could be used to maximize the benefits from tourism in the Gold Coast City of Australia. The r eport outlines the IMC strategies and marketing strategies that could sell tourism to a new domestic target market, given that it is the highest tourism revenue earner for the city and the country. 2.0 The Australian Tourism Industry The tourism industry in Australia has been growing over time. According to Instinct and Reason (2006), the number of tourists fell by 1% in 2003. However, the number increased in 2004 to 4.77 and in to 5.45 in 2008. The Australian tourism industry grew in 2009

Comparitive Argumentive essay on the primary text of the Canadian

Comparitive Argumentive on the primary text of the Canadian Dream - Essay Example There is a great Canadian dream that is related to the aspect of immigration. Both of these texts are involved with this dream though in different ways. It is this aspect that brings about the main difference between the texts. In both texts, there are immigrants who gain entry into the Canadian land. Each of them is astonished and overwhelmed by what they see and encounter. In this sense, they are both driven by the Canadian dream to afford the lives of the inhabitants hence make their future in the new land better. They also have similar experiences. However, they handle these experiences in different ways hence accomplishing the Canadian dream in completely varied ways. Thus, while others are able to realize this dream fully, there are others who are not able to do so based on the different ways that they work towards it and against the oppression that they face as they try to adapt into the new ways. The Canadian dream was created for those who were moving from Canada to other new places. It made use of the term ethnic, which was used to refer to all those individuals who have become immigrants but are not members of the founding cultures in Canada. They include those who are not the catholic French or the protestant Anglo-Celtic. In addition, the term ethic was also used to involve all those aboriginal inhabitants of Canada, the native Indians as well as the Inuits, who have always kept their distance and alienated themselves from the Canadian society. The main aim was to bring about personal development and prosperity for the individuals. It was clear that any immigrant from Canada to other areas would feel pressured to adapt to most of the new ways that they experienced in the new areas. However, despite their ability to learn new ways, it was advisable that they do not get fully assimilated in the new ways but also try as much as possible to hold on to their previous ways an d not forget